Search Redirects

Overview

Search Redirects let you send customers directly to a specific URL when they search for a particular query, instead of showing standard search results. This is useful for promotional landing pages, FAQ pages, brand pages, or any page where you want to take full control of the experience for a given term.

Navigate to: Search Settings > Search Redirects

How Search Redirects Work

When a customer submits a search query that exactly matches a configured redirect rule, they are taken to the destination URL immediately. The redirect fires on query submission, not on autocomplete selection. Partial matches do not trigger a redirect.

Adding a Redirect

1. Navigate to Search Settings > Search Redirects.
2. Click Add Redirect.
3. In the Query field, enter the exact search term that should trigger the redirect. Matching is case-insensitive.
4. In the Redirect URL field, enter the destination URL. This can be a relative path (such as /sale) or an absolute URL.
5. Click Save.

Common Use Cases

• Promotional pages: Redirect “black friday” or “sale” to your seasonal sale collection page.
• Brand pages: Redirect a brand name like “Nike” directly to the Nike brand collection page.
• FAQ and support: Redirect “return policy” or “shipping” to the relevant help page instead of showing product results.
• Out-of-stock categories: Redirect queries for discontinued product lines to an alternative category page.

Managing Existing Redirects

• All configured redirects are listed in a table showing the query and destination URL.
• Click the edit icon to update a redirect.
• Click the delete icon to remove a redirect.
• Use the search box at the top of the table to filter redirects by query term.

Best Practices

• Keep redirect queries specific. Broad terms like “shoes” will redirect customers who may be looking for a wide range of products.
• Review your zero-result searches report in Reporting > Search Insights > Zero Result Searches to identify queries that would benefit from a redirect rather than an empty results page.
• Test each redirect after saving to confirm the destination URL is correct and the page is live.