Analytics

Overview

ExpertRec provides a comprehensive analytics suite under the Reporting section of your dashboard. Use these reports to understand how customers search, what they click, and where you can improve the search experience. All reports support custom date ranges (day, week, month, or custom).

Search Insights

Navigate to Reporting > Search Insights to access the following reports:

• Suggestions: See the most popular autocomplete suggestions and how often they are selected.
• Search Result Page: View top search queries, search volume trends, and click-through rates on the results page.
• Zero Result Searches: Identify queries that return no results. Use this to add synonyms, expand product descriptions, or fill catalog gaps. Target a zero-results rate below 5%.
• Unclicked Queries: Queries where users saw results but did not click any. This often indicates poor relevance for those terms.
• Spell Corrections: See which misspellings the search engine corrected and how often.
• Filters: Track which filters customers use most and least.
• Sorts: See which sort options (price, relevance, newest, etc.) are most popular.

Revenue Trends

Navigate to Reporting > Revenue Trends > Users vs Revenue to see how search usage correlates with revenue. This report requires Google Analytics 4 integration (see Advanced > Leverage GA4 Data).

User Engagement

Navigate to Reporting > User Engagement for these reports:

• Conversion Rate: Track the percentage of search sessions that result in a purchase.
• Trended Funnel: Visualize the search-to-purchase funnel over time (search, click, add-to-cart, purchase).
• Standard Funnel: See the overall funnel breakdown for a selected date range.
• Happiness at 3: Measures whether users find what they need within the first 3 results. A higher score means better relevance.

Product Performance

Navigate to Reporting > Product Performance for these reports:

• Search Click Position: See the average position at which users click on results. Lower is better.
• Most Clicked Products: Identify your most popular products from search.
• Trending Products: Products gaining search clicks over recent periods (requires GA4).
• Trending Categories: Categories gaining traction (requires GA4).
• Best Selling Products: Top products by revenue from search (requires GA4).
• Best Selling Categories: Top categories by revenue from search (requires GA4).

Device and Locations

Navigate to Reporting > Device and Locations for:

• Devices: Breakdown of search usage by device type (desktop, mobile, tablet).
• Locations: Geographic distribution of your search users.

Exporting Data

Most reports support CSV export. Click the export button on any report to download the data for further analysis.

Google Analytics Integration

To unlock Revenue Trends and GA4-powered Product Performance reports, connect your Google Analytics 4 account under Advanced > Leverage GA4 Data. The email address must match the one used for your ExpertRec account, or you can add the ExpertRec email as a user in your Google Analytics property.