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Marketing
Melchi

The Hidden Cost of Google Analytics: Your Data for Their Gain

Google Analytics (GA) has become an essential free tool for website owners and marketers to understand their website traffic and user behaviour. Launched in 2005, GA allows you to track various metrics like page views, bounce rates, referrals, and more. At its core, GA works by tracking website visitors with

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Ecommerce
Melchi

Top 5 Best Ecommerce Platforms in Australia

E-commerce has seen enormous growth in Australia over the past few years. More and more businesses are embracing online selling and many are seeking the best ecommerce platforms to power their stores. Here, we will explore the top 5 platforms that are highly popular and effective for Australian e-commerce sites.

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Ecommerce
Melchi

How to target Gen Z ecommerce consumers?

Generation Z, composed of people born between 1996-2010, are digitally savvy shoppers who have come of age with access to technology and the internet. As this demographic group grows in purchasing power, brands are keenly focused on understanding and targeting them effectively through ecommerce platforms. Their shopping behaviors and preferences

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eCommerce

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eCommerce

Shopify

Comparative Analysis: Search Performance in Shopify vs WordPress

Evaluating Search Capabilities and Performance in Shopify and WordPress ECommerce businesses today are in a never-ending attempt to create a robust online presence. Under such circumstances, the selection between Shopify vs. WordPress is crucial. This decision is important for both types of businesses; the ones that are just starting and those seeking expansion. In both cases, the eCommerce business seeks a platform that matches one’s plans and empowers one to get value for money. The advantages of both platforms are

Double Your “Shopify Collections Page” Conversion Rate

Optimizing Shopify collection pages is vital for enhancing product discovery and boosting sales. Collection pages act as a gateway for potential customers to navigate product categories and find relevant items easily. Here we will discuss multiple effective strategies for merchants to maximize collection page performance and double conversion rates. Make collections easy to find Merchants must promote key product collections prominently on their digital real estate, like the homepage, category pages, and custom landing pages. Leveraging visual cues such as

Adding Filters to Shopify Collection Pages: A Step-by-Step Guide

Importance of Filters in E-commerce Filters are indispensable in eCommerce and act as an important factor behind the success of any Shopify store. This gives your consumers a chance to refine their site search results. The process of getting to the intended products simplifies and is shorter when different search criteria are applied, such as price, colour, size, etc. So, product filters bring sales while they also enhance the customer experience. Defining product filters A product filter is nothing but

Beste Suchleiste für Shopify-Themes

Suchen Sie ein Shopify-Suchleisten-Theme? Wir sind für Sie da. Befolgen Sie unsere beschreibende Anleitung, um eine Suchleiste für Ihre Shopify-Themes hinzuzufügen. Suchleiste für Shopify-Themes Die Suchleiste ist ein Element in einem Browser, das es Website-Besuchern ermöglicht, im Internet nach dem zu suchen, was sie finden möchten. Das Bild zeigt beispielsweise die Suchleiste in Firefox, mit der Sie nicht nur das Internet durchsuchen, sondern auch anpassen können, welche Suchmaschine Sie verwenden möchten. Bei Websites ist die Suchleiste eine Stelle auf einer

Magento
Algolia Magento 2

[Magento2] Algolia Magento 2

For any Magento store, the search is a critical component. The fastest way to improve conversions is to have a robust search engine powering your

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