Reporting Overview

Overview

The Reporting section of your ExpertRec dashboard provides a complete view of how your search is performing, how customers engage with results, and how search contributes to revenue. Reports are organized into five sub-groups and support flexible date ranges (day, week, month, or a custom range).

For a detailed breakdown of every individual report, see the Analytics article.

Reporting Sub-Groups

1. Search Insights (7 reports)

Navigate to Reporting > Search Insights to access seven reports covering search behavior:

• Suggestions: Popular autocomplete suggestions and selection rates.
• Search Result Page: Top queries, search volume trends, and click-through rates.
• Zero Result Searches: Queries that returned no products. Aim to keep this below 5% by adding synonyms or expanding product data.
• Unclicked Queries: Queries where no result was clicked, indicating potential relevance issues.
• Spell Corrections: Misspellings that the search engine auto-corrected.
• Filters: Which filter options customers use most and least.
• Sorts: Which sort options (price, relevance, newest) are most popular.

2. Revenue Trends (1 report)

Navigate to Reporting > Revenue Trends > Users vs Revenue to see how search session volume correlates with store revenue over time. This report requires Google Analytics 4 to be connected via Advanced > Leverage GA4 Data.

3. User Engagement (4 reports)

Navigate to Reporting > User Engagement to access four funnel and conversion reports:

• Conversion Rate: Percentage of search sessions that result in a purchase.
• Trended Funnel: The search-to-purchase funnel visualized over time.
• Standard Funnel: Overall funnel breakdown (search, click, add-to-cart, purchase) for a selected period.
• Happiness at 3: Measures whether users find a relevant result within the first three positions. A higher score indicates stronger relevance.

4. Product Performance (6 reports)

Navigate to Reporting > Product Performance to access six product-level reports:

• Search Click Position: Average position at which customers click on search results.
• Most Clicked Products: Top products by search click volume.
• Trending Products: Products gaining clicks over recent periods (requires GA4).
• Trending Categories: Categories gaining traction (requires GA4).
• Best Selling Products: Top products by search-attributed revenue (requires GA4).
• Best Selling Categories: Top categories by search-attributed revenue (requires GA4).

5. Device and Locations (2 reports)

Navigate to Reporting > Device and Locations to understand where and how customers are searching:

• Devices: Breakdown of search usage by device type (desktop, mobile, tablet).
• Locations: Geographic distribution of search sessions by country and region.

Accessing Detailed Documentation

For a full description of every report, including how to interpret each metric and recommended actions for common findings, see the Analytics article.