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ab test
Ecommerce
Alison Bisht

Stop the A/B Test Treadmill: Why You Need Smarter Experimentation

If your marketing strategy still hinges on the same-old AB Test routine, split audience, swap one element, wait weeks for results, you’re likely missing major optimization opportunities. Classic A/B testing has been the bedrock of experimentation for years, but today’s fast-moving, data-rich digital landscape demands more than two-variant comparisons. In

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search and discovery
Ecommerce
Alison Bisht

Economic Uncertainty? Supercharge Your Search & Discovery Strategy

As global markets tighten and consumer budgets shrink, getting your search and discovery experience right becomes more critical than ever. Search & Discovery functionality is often the frontline of user engagement, and when purchasing sentiment is cautious, relevance, transparency, and speed can make or break conversions. In this deep dive,

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personalisation caching
Ecommerce
Alison Bisht

Personalization Caching: To Refresh or Not Within a Session?

When users browse your site or app, personalization caching decides whether content recommendations change mid-session. Should product suggestions remain the same, or adapt dynamically as users click, scroll, and engage? In this in-depth post, we unpack the mechanisms, benefits, and risks of session-level personalization caching, and help you identify the

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multichannel
Ecommerce
Alison Bisht

Mastering Multichannel: Why Smart Marketers Go Beyond Email

Introduction: The Age of Attention Is Over. Welcome to the Age of Access. Once upon a time, email was the crown jewel of digital marketing. It had reach, relevance, and ROI. But in today’s fragmented digital landscape, sticking to just email is like fishing with a single hook in a

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Shopify
Mastering Shopify Metafields

Mastering Shopify Metafields: The Ultimate 2025 Guide

In the ever-evolving ecommerce landscape of 2025, Shopify metafields are the ultimate secret weapon for deep customization, empowering merchants to add niche details, enhance SEO, and deliver standout product experiences. Let’s dive into how you can master metafields step-by-step. What Are Shopify Metafields? Metafield Types Overview Step-by-Step Setup Displaying Metafields on Storefront Category Metafields: SEO & UX Upgrade Best Practices Tooling & Apps to Streamline Metafield Management What if shoppers could instantly find product specs, guides, or niche attributes hidden

shopify SEO

Shopify Search Engine Optimization: 17 Powerful Ways to Maximize Store Search in 2025

1. Introduction to Shopify Search Engine Optimization What is Search Engine Optimization on Shopify? Shopify Search Engine Optimization (SEO) doesn’t just refer to Google rankings. It also includes optimizing your internal on-site search so customers can easily find what they’re looking for. An efficient search engine on your Shopify store ensures users get accurate, relevant, and fast product results. Why Internal Search Matters Visitors who use internal search are up to 3x more likely to convert. These are high-intent users

ultimate guide to shopify search bar

Ultimate Guide to Shopify Search Bar: Boost Conversions with Expertrec Integration (2025)

Introduction What is the Shopify Search Bar? The Shopify search bar is a built-in feature allowing customers to find products quickly and easily. It enhances navigation, saves time, and helps improve overall customer satisfaction by making product discovery more intuitive. Importance of Effective Search in E-commerce In a digital storefront, speed and relevance of search are essential. A user-friendly and responsive search bar can drastically increase conversion rates, reduce bounce rates, and improve the customer journey. How Shopify Search Works

Typo correction in Shopify

Boost Sales with Smart Typo Correction in Shopify Search Using ExpertRec

Introduction to Typo Correction in Shopify Search What is typo correction?Typo correction in search refers to the process of detecting and correcting spelling errors in user queries. It ensures that even if customers make mistakes while typing, they’re still shown relevant products. Why should Shopify merchants care?Because users type fast especially on mobile devices typos are incredibly common. In fact, studies show that up to 30% of search queries contain at least one typo. Without a robust correction system, these

Magento
Algolia Magento 2

[Magento2] Algolia Magento 2

For any Magento store, the search is a critical component. The fastest way to improve conversions is to have a robust search engine powering your

WordPress
wordpress search engine

wordpress search form magnifying glass

Read Add a WordPress Search Form in 5 minutes – No code for more information. WordPress is a remarkable platform for bloggers and also for those who are looking for

Technology

Updates on Search Technology

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