WordPress search analytics- Tracking site search on your WordPress site can deliver great insights into your customers’ minds. Fortunately, you can easily monitor your WordPress search queries using Google analytics in a matter of a few minutes. Here are the steps to follow. The prerequisite is that you should have integrated Google Analytics to your WordPress site.

There are also a few search engines for WordPress sites that give search query analytics by default. 

Set Up Google Analytics

  • Install google analytics (if you have not installed refer to this article on how to install google analytics in WordPress).
  • Click on Admin
  • Click on view settings.
wordpress search analytics

Enable site search tracking.wordpress search analytics

Query Parameter setup

Enter the query parameter. Usually, for WordPress sites, the query parameter is “s”. Make a search query and see what your query parameter is. The term between ? and = is your query parameter. In the below image “s” is the query parameter.wordpress search analytics


Enable site search categories

If you have WordPress categories filter in your search results page, you can add the category parameter. It is usually “cat” for WordPress sites. In the following image as you can see the category parameter is “cat” since the category chosen is “Garden-stand” and the query parameter is “s”.

wordpress search analytics

Enable strip query parameter  and category parameter from URL

That’s all!. Now within a couple of days, your WordPress site search metrics will be available.

Search terms

To see the search terms, use the google analytics search bar to search for site search. Click on Behavior-> search terms-> Search terms.wordpress search analytics

Google Analytics

Now you can see your site search analytics data. Your WordPress search terms will be available in the column name: “Search term” and the count will be available in ” Total unique searches”.wordpress search analytics

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Muthali loves writing about emerging technologies and easy solutions for complex tech issues. You can reach out to him through chat or by raising a support ticket on the left hand side of the page.

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