How to remove Ads in Google Custom Search

How to remove advertisements (ADS) in Google custom search?

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In this article, we will see, how to remove ads in Google custom search easily. If you are annoyed with Google custom search, you could also look out for other search engines listed in this section on the custom search for sites. If you are landing in this post after reading other blogs, you might have read some solutions that suggest you log in to your Google custom search admin panel and make some changes to your search engine which might remove ads. Let me save you some time ahead and say that this will work only for nonprofits, educational websites, and government organizations.

How to remove Ads in Google Custom Search


Add an ad-free search engine


remove ads gcs

What is Google custom search?

Google custom search is a free custom search engine from Google. Using Google custom search, you can create a custom search engine in no more than 2 minutes. Google custom search also gives controls to edit the look and feel of your custom search engine and also fine-tune the search results ranking inside their control panel.  According to, 258,370 websites use Google custom search out of which 143,222 websites are in the united states alone, at the time of this writing.

Ads in Google Custom Search

Just like the way you see ads in Google search results, Google custom search has ads as well. This is the reason why Google custom search is free. Google had a product called Google site search which was a site search engine without ads (you had to pay to use it). This was shut down in April 2017. Showing ads in Google custom search is an additional stream of revenue for Google, hence the decision to shut down to GSS and try to make customers move to GCS. For some websites, having ads might be beneficial since they could make some money from Google AdSense. For other websites, they might not like ads on their website since this could mean losing their hard-earned traffic to competitors who are price-conscious. If you fall in the second category, you should work on removing ads in Google custom search using the steps below or look for an alternative custom search engine.remove ads google custom search

Google CSE remove advertisement / Ads STEPS

  1. Log into your Google custom Search from
  2. Choose the custom search engine from the drop-down menu (if you have created more than one custom search engine).
  3. Click the Ads tab.
  4. Toggle the “Show Ads” option to off.


To be eligible for this, you have to be one of the following:

  1. Non-profit
  2. Accredited Educational institution
  3. Government agency

If you are a non-profit website, follow the following steps:

  1. Go to and register as a nonprofit. Check your eligibility details below.
    • Not a governmental entity or organization
    • Not a hospital or healthcare organization
    • Not a school, academic institution, or university (Google for Education offers a separate program for schools)

    how to remove ads in google custom search- non profits

  2. If you are an educational institution, visit google for education, and create your account. Check your eligibility details below.
    • Have verified not-for-profit status.
    • Be a government-recognized, formally-accredited educational institution delivering nationally or internationally-approved certifications at primary, secondary, or third levels.
    • K–12 schools, higher-education institutions, and homeschool co-ops are eligible for G Suite for Education if they meet certain criteria. The institution applying for G Suite for Education must submit the application.
    • K–12 and higher institutions must have verified not-for-profit status and be a government-recognized, formally-accredited educational institution delivering nationally or internationally-approved certifications at primary, secondary, or third to remove ads in google custom search
  3. If you are a government agency, you can fill out this google form. Government Edition for Programmable Search Engine is available for free without ads for Government agencies or bodies at any level (federal, state, local, or tribal).how to remove ads in google custom search

If you don’t want to go through all these hassles, you can sign up for ExpertRec’s ad-free search experience you can sign up for ExpertRec’s google custom search replacement for 9 USD per month. Here are some screenshots that showcase the search interface.

Removed advertisement / ads Using ExpertRec custom search engine

Expertrec custom search engine is another custom search engine that is similar to google custom search. The major difference is that expertrec is an “Ad-Free custom search engine“. Wait, all this sounds good but what is the catch? The catch is that expertrec is a paid custom search engine with pricing plans starting at $9 per month.

google custom search remove ads

Creating an ad-free custom search using expertrec

Before starting out to make a custom search engine using expertrec, make sure that is your website is live and not behind a login (If your website is behind a login, follow steps from here (Indexing behind login pages). Have your sitemap URL handily. Also, make sure you have code access to your website. Follow the below steps

  1. Go to
  2. Login with your Gmail id.
  3. Enter your website URL. (enter your website URL in the format https://www.yourwebsite.som).
  4. Enter your sitemap URL. If you don’t have a sitemap, you can enter it here. If not, you can
  5. Initiate a website crawl. (Now expertrec crawlers will start crawling your website. This could take some time depending on the size and number of pages on your website).
  6. Once the crawl completes, you can make a change to your search engine’s look and feel and also to the search engine’s ranking algorithm by using the control panel. There are more advanced features like search weights, promotions, synonyms, and more.
    • Search weights are a way to tell which portions of your website should be used to rank the search results. Queries will be looked for in the portions of your site having a higher weight first.remove ads gcs
    • Synonyms Imagine your customers are using a site search engine and people are searching for “open source” and there are no docs matching “open source’. But there are documents that contain terms such as “Linux”, “Drupal” etc. Synonyms solve this synonyms
    • Boost fields The boost fields feature helps you boost certain fields in search results across your website. For example, you might want to boost PDFs across search results.boost fields
    • Ui customization– The UI editor lets you edit the look and feel of your website search engine without coding. UI customization
    • Analytics- Expertrec has its own site search analytics suite that you can use to analyze the search patterns on your website. You can also link Google Analytics and check your search queries within GA. search analytics
    • Script hooks– This is an advanced feature that developers can use to accomplish certain tasks before or after the search loads. For example, using this feature you can increase or decrease the number of search results in the auto-complete.
  7. Go to the code section and add it to your website. You can also email the code to your developer and ask them to add it to their website
    • The code contains two portions ( one within <script></script> and another piece of code <ci-search></ci-search>).
    • The <script></script> is just the JavaScript component and can be added using Google Tag Manager or using the code editor.
    • The <ci-search></ci-search> code adds the search box to your website. The place where you add this code determines the location of the search box.
    • It is advisable to make the code changes in a test mode or development website before you go live on the production server.
  8. As a final step, remove any website cache that you might have.
  9. Now your site search engine is live. You can check out the search analytics after a few days of search engine usage to check out what users are searching for and reorganize your content strategy accordingly.

Add Google custom Search to your website



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