Have you ever visited a market and had to walk around the store searching for a specific product? Sometimes you walk in a cycle about five times looking for this specific product before you can finally ask or verify from a store attendant to direct you to where the product is placed. By the time you perambulate five times, you will wish you had a magical compass, which we like to refer to as robust search boxes in e-commerce.
In Ecommerce, the robust search box represents the store attendant, always available to guide you through your search process. Just like the store attendant, the search box makes it easier for your visitors to find the unique product they are looking for in your online store.
Most site visitors find it disturbing when they visit an eCommerce store but can’t find what they want, and at the same time, they can’t find a search box. As an eCommerce store owner, this reduces revenue for your store as the visitors with little or no patience will quickly leave your store to find the store with an optimized search box. Therefore, nonprofits and small businesses need a robust search box on their website.
Why Your Ecommerce Store needs a Robust Search Box
The robust search box greatly impacts your store as it provides a suitable way for visitors to conduct their search on your store. This enables users to easily access the store by keying in the term they want to search about using the search box.
For instance, In an eCommerce store with many products, visitors won’t have to worry about searching through all the products before they can find what they want. Instead, they go to the search box, type in the name of the content they need, and then initiate the search. The content searched is collected by the search engine, and then the list of the items that best match the query is shown for the visitors to search through and then select the ones they need. An optimized search engine for your eCommerce store is the key to guaranteeing that your visitors have an easy route to search, select a product, and checkout. You can read more on how to create a dynamic search box in WordPress.
Benefits of Robust Search Box for eCommerce Website
1. Helps you understand what people want
The search box can give you a clear view of what your site visitors want, the keywords they use to search for a particular product, and which searches show irrelevant or null results. For instance, if you realize your customers search for items you don’t provide, you could decide on adding those products to your store to generate revenue. Business owners should pay more attention to what visitors search for on their website, like; the most popular product, top searches, and queries with no relevant results. Then, based on your customer’s search results, you can verify which route needs to be fixed or things to be added to keep serving your customers sufficiently. This helps you not to miss out on profitable opportunities for your business.
2. Provide a better customer experience.
Customer experience in your eCommerce store is the key to your business success. Providing a robust search box is the real deal to make your customers have a satisfactory experience on your blog. Especially those that already have an idea of what they are searching for and choose to come to your site to find them.
However, some customers have little or no idea of what they want. Therefore, they may need assistance finding what they need to buy. A robust search box will help them navigate your site, find the product they need, and enjoy a wonderful shopping experience that could lead to purchasing a product from your store.
In addition, providing a simple and clear search process with relevant results helps eliminate the pain of going through the whole site in search of a particular product. As a result, customers would be able to quickly and easily locate the product they need and, at the same time, reduce the probability of visitors leaving your site for a better option that suits them. You should more about this on eCommerce site search solutions examples.
3. Improves Content Discoverability for visitors
Content discoverability is one of the problems most eCommerce stores battle. When a website begins to expand, providing specific content for its visitors becomes tough. But certain information or products can be discovered from the site search box than navigating through the website itself.
It doesn’t matter how much content or pages is available on your site; once it is arranged and indexed, your site search can evaluate all content. Site search assists in making all your content to be discoverable for anyone to navigate through easily.
With one query, the search interface could show the FAQs category, blog posts, products, or any other content category just with the aid of users’ specifications. Furthermore, a well-optimized search engine can also integrate synonyms and make up for incorrect spellings and other aspects adjustable in the search process.
This way, the chances of delivering relevant search results for your visitors are increased, thereby boosting the discoverability of the content. In addition, it also helps you achieve higher conversion rates, providing a clear path for your customers to find a product and buy them from you effortlessly.
4. It Can Increase Your Revenue
Site visitors are hardly patient enough or tolerant to stay in a particular store for long periods searching for the product they need. So, if they can’t find out how to locate what they need on your store through the homepage, they will likely search using the search box. But, if your site search is not well optimized, or you have no search box, customers will probably visit another store with a robust search box to perform their on-site searches, making you lose your revenue to competitors. On the other hand, if your on-site search can effectively direct customers to the wanted product or page, they can easily search through the product and purchase what they need. As a result, you generate revenues, and your business grows. Also, there is a likelihood that users are going to revisit your site to purchase your product or service.
Special Recommendation
Now that you have discovered how paramount a robust search box is to your business, I deem it best to recommend the most effective and easy-to-use smart robust search box for eCommerce businesses. The Expertrec Smart Ecommerce Search box currently has thousands of customers worldwide, and the feedback on the increase in leads and sales has been so tremendous that we can’t afford for you to miss out. So click here now to install it. You can integrate it into all eCommerce websites, including Woocommerce, Shopify, Magento, etc.
Conclusion
A search box is a powerful tool with many benefits for store owners and users. A well-built site search creates a path for your customers to enjoy their shopping experience and generates revenue for your business.
If you are prepared to increase your conversion rate and generate more revenue, a well-built site search should be a must-have in your eCommerce store.
