How to Create a Wishlist on Shopify

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A wishlist feature can significantly enhance the user experience on an e-commerce website by allowing customers to save and track the products they desire. Shopify, a popular e-commerce platform, provides the flexibility to incorporate a wishlist functionality. In this article, we will provide a clear step-by-step guide on how to create a wishlist on Shopify, ensuring your customers can easily save and manage their favourite products.

Choose a Wishlist App

  • Explore Shopify’s App Store for wishlist apps.
  • Consider factors like features, compatibility, and user reviews.
  • Select an app that integrates seamlessly with your Shopify store.

Install and Set Up the Wishlist App

  • Install the chosen wishlist app from the Shopify App Store.
  • Follow the app’s installation instructions.
  • Configure the app settings according to your preferences.

Customize the Wishlist Button

  • Locate the wishlist button placement on your website.
  • Modify the button appearance and design to match your store’s theme.
  • Ensure the wishlist button is easily visible and accessible.

Enable Wishlist Functionality

  • Configure the wishlist settings within the app.
  • Define how customers can add products to their wishlist (e.g., button or icon).
  • Specify whether customers need to create an account to use the wishlist feature.

Implement Wishlist Notifications

  • Set up email notifications to inform customers about wishlist activities.
  • Customize notification messages and branding.
  • Include call-to-action buttons for easy access to the wishlist.

Test the Wishlist Feature

  • Ensure the wishlist functionality works smoothly.
  • Add products to the wishlist and verify they are saved correctly.
  • Test the ability to view, edit, and remove items from the wishlist.

Promote the Wishlist Feature

  • Educate customers about the wishlist functionality.
  • Highlight the benefits of using the wishlist, such as tracking favourite items or receiving
  • notifications about price changes.
    Promote the wishlist through email marketing, social media, and website banners.

Monitor Wishlist Analytics

  • Use the analytics provided by the wishlist app.
  • Track the number of wishlist users, popular products, and conversion rates.
  • Analyze customer behaviour to identify opportunities for improvement.

Optimize the Wishlist Experience

  • Continuously gather feedback from customers about their wishlist experience.
  • Incorporate customer suggestions and make necessary enhancements.
  • Test different variations, such as placement and design, to improve engagement.

Maintain Compatibility and Updates

  • Regularly update the wishlist app to ensure compatibility with Shopify updates.
  • Keep an eye on new features and enhancements offered by the app.
  • Stay informed about changes in customer preferences and adapt the wishlist experience accordingly.


Incorporating a wishlist feature on your Shopify store can elevate the shopping experience for your customers. By following this clear step-by-step guide, you can seamlessly create and implement a wishlist functionality, allowing customers to save their desired products and increase engagement on your e-commerce website. Enhance customer satisfaction and foster repeat purchases by providing this valuable feature.


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