We are in the twenty-first century, the most technologically advanced period of history. So why do consumers still like doing their shopping offline? The answer is quite easy! There is no sensory product experience while buying online. The garments are not touchable, and you cannot see how they will appear on you. Does that peach shade even complement your skin tone? These and other questions will keep coming at you without any end. Online buying is relatively impersonal as a result of this.
But no longer! Because of Augmented Reality for eCommerce. Customers may get considerably more comprehensive product information using AR from the convenience of their homes. This improves the user experience for your consumers and increases their brand awareness.
You can lower return rates through AR, outcompete your rivals, and please clients too. Isn’t that amazing?
What is Augmented Reality and How is it Used in eCommerce?
The ideal fusion of computer-generated data and physical surroundings is provided by Augmented Reality technology. Applications for Augmented Reality may take many different forms. They may include audio, visuals, movies, GPS overlays, and more to engage people and improve their experiences.
These Augmented Reality (AR) applications react quickly to environmental changes and interact in real time with the outside world. Online purchasing has created doors for more new companies, even if Augmented Reality has been utilized for decades.
The capabilities and power of AR go much beyond what it was previously capable of. Businesses already use AR to increase product production and prolong product life.
Various Ways in Which eCommerce Companies are Using augmented reality
Before making a purchase, eCommerce buyers may sample goods or use services in their surroundings and at their own pace, thanks to Augmented Reality for eCommerce. Your clients will likely choose the correct item the first time if AR is used to preview items.
Online trial options
“It seemed fantastic on the mannequin”. Everyone has experienced this at least once after trying on a new piece of clothes for the first time and finding that it doesn’t fit them.
Consumers want to be sure they are receiving exactly what they want and want to take all necessary precautions to ensure this. Your return rates will rise if customers take the chance to buy and your product doesn’t fulfill their needs.
AR makes it easier for online customers to comprehend what they are purchasing and how it will benefit them. Applications like these exist for apparel, cosmetics, accessories, and even eyewear.
Preview positioning
What will the actual appearance of the couch in your living room be? How much space will the television take up on your wall? Even when looking at the actual item at the shop, it might be challenging to determine, let alone when seeing it on a small computer or smartphone screen.
AR helps in this scenario too. Now just click a picture of your space and virtually place the couch to ensure you are getting the best one for yourself.
Interactive instruction books
An interactive user handbook might be a wonderful AR application for you if you offer a product that requires some understanding before it is simple for new users to use. This will assist people in understanding how your product works.
When utilizing a piece of software, a website, or an application, an interactive user manual provides on-page contextual guidance in response to user activities. Numerous AR user manual applications scan the item and point out the buttons in the actual surroundings using graphical arrows and animations with text.
Filters for social media
Recently, you might have used an AR filter on Snapchat or Instagram Stories. Originally intended for amusement only, companies are increasingly employing these filters to promote their products on social media.
Here are a few advantages:
- People can test out how a new product will appear on them, which is a terrific method to demonstrate it.
- Because AR filters are so innovative, users are likelier to tag you in their material, and audience interaction can be increased.
- The “wow” factor may assist you in differentiating yourself from other companies on social media and showcasing what makes you unique.
- Customers may get a real-time preview of how a product will appear in their settings using preview placement.
What Makes Augmented Reality (AR) Such a Powerful Technology Everyone Wants?
Enhances the Physical Environment
AR enhances the physical environment. One of the most well-known Augmented Reality applications, for instance, is Pokémon GO. Players may play the game on their way home from the store. They catch a virtual character in specified locations surrounding an actual location.
Easily Portable
AR is easily portable. You may use your smartphones, tablets, computers, and other devices to access AR apps. This implies that you may take an AR everywhere you go.
Fewer Equipments Needed
Like AR Glasses, a clean environment is unnecessary for a positive experience.
Since AR requires less equipment, more individuals can use this technology and have a blast. As a result, AR apps are easier to use and require far less effort.
The User is in Command
AR also puts the user’s power in their hands. Now that the real and digital worlds have been blended, the user is in command of their presence and how they engage with it.
Why is AR Profitable for You?
- The AR market will expand quickly and reach $50 billion by 2024.
- You can improve your clients’ experience by 66% with 3D technology like AR.
- You may boost your conversion rate by 40% using Augmented Reality for eCommerce as your 3D technology.
- 40% of your customers will spend more if they can use Augmented Reality to experience your items.
- Retail AR adoption is projected to be 5% by 2022.
Costing
If you are considering getting a cutting-edge AR feature for your company, a fast response is that it can cost anything from a few thousand dollars for a simple AR app to $300,000 and more for a feature-rich, tailored AR system.
Wrapping Up
Keeping in mind the advantages and pricing of AR technology, it is not everyone’s cup of tea. You need to have a good budget to proceed with this. On the other hand, it will make the competition in the eCommerce market easy for you because there are very few companies with this technology. It can also be a risk if it fails since your capital is at stake, but everything is at stake in the business. If you are willing to take a step forward with AR, it might be a game changer for you. What do you think?
