Tracking site search on your magento store can deliver great insights into your customers’ minds. Fortunately, you can easily monitor your magento search queries using Google analytics in a matter of few minutes. Here are the steps to follow. Prerequisite is that you should have integrated Google analytics to your magento store.

Search engines that track by default magento search queries.

  1. Sign in to Google analytics
  2. Click on Admin.
  3. Click View settings.track magento search queries using Google analytics
  4. Enable site search tracking
  5. Click save
how to improve magento search

track magento search queries using Google analytics

How to find your query parameter?

Go to your magento search and do a search and look at the URL . The term after “q” is your query parameter. This varies from site to site. Usually in magento sites, this is “q” if you are on the default magento search. If you are using a search plugin, this could be different.

For example if your search has the following URL pattern, Google will record the queries after q as the search query. So here. the query parameter is “q”.

track magento search queries using Google analytics

You can also track categories in magento. In the URL below the category parameter is “cat”. track magento search queries using Google analytics

If you are using some custom search extension, you can use the “strip query parameters out of URL” option.

You should be able to see site search queries in your account within a couple of days.

How to see magento site search queries:

  1. Sign in to Google analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Navigate to behavior->reports

track magento search queries using Google analytics

How can tracking magento site queries using google analytics help you?

  • Find top searched queries.
  • Find top searched categories.
  • Find commonly made spelling errors.
  • Measure search conversion rates.
  • Plan inventory stock.

Alternative option- Using site search extensions-

If you are not finding success using the above methods, you could use expertrec’s magento site search extension to get advanced search analytics and a faster search experience on your magento store (supports only magento 1. For magento 2, drop an email to info@expertre.com).

track magento search queries using Google analytics

track magento search queries using Google analytics

Install expertrec magento site search extension

 


muthali ganesh

Muthali loves writing about emerging technologies and easy solutions for complex tech issues. You can reach out to him through chat or by raising a support ticket on the left hand side of the page.