Which CMS should you use for e-commerce, and which one is better for your shop
Building an eCommerce website is easier than it used to be some decades ago. Today, the emergence of the eCommerce Content Management System (CMS) has made things a lot easier. We now have tons of CMS you can use to build an eCommerce website without writing any line of code. Thanks to the eCommerce CMS […]
What customer acquisition is and what’s its cost?
Customers don’t just magically appear on your e-commerce site. There are always different things at play. They might see your social media marketing campaigns or find you through Google Ads. You need to provide them with the incentive to come and shop on your site. The process is known as customer acquisition. Your business needs […]
5 Practical Tips to Improve Your eCommerce Customer Journey
When it comes to the eCommerce business, your eCommerce customer journey experience is paramount. Unfortunately, many eCommerce website owners often mistake selling good products on their eCommerce as all they need to attract customers and generate sales. It is during their process of tracking their consumer journey that they would realize that 80% of their […]
B2B commerce digital transformation: How to build a successful eCommerce website, incorporating best industry practices
Building a successful eCommerce website architecture can be somewhat tricky and challenging, especially for B2B businesses. Due to the effect of Covid-19, many brick-and-mortar stores suffered many losses. Hence prompting them to take their businesses online. Also, aside from the harsh impact of Covid-19, the millions of money grossed daily from several online platforms is […]
What is e-commerce ROI?
ROI is short for return on Investment, and this is what the three letters stand for. It refers to your profit earned from any investment. In the case of an e-commerce ROI, this would refer to the profit one has collected from their online store. This profit can come from sales, marketing, or advertising. You […]
Retail Personalization in 2022: The Ultimate Guide
Retail personalization is a term most retailers have heard by now. The strategy has been around for over a decade. Both online and offline stores are looking to offer personalized experiences to customers. However, the results can vary. Retailers reportedly lost $2.5 trillion globally in 2017 due to a lack of personalization. Using it in […]
Retargeting eCommerce Customers: 3 Best Ways to Grow Your Sales
Marketing is the key to a successful business. It keeps you on top of your competitors by exploring the right target market while creating opportunities for a possible sale and delivering products or services that meet your target market’s needs. There are several ways how to market your products and services. But when its online […]
A Brief Guide to Ecommerce Merchandising
According to data gathered by Statista, more than 2.14 billion people will likely buy services and goods online in 2021 worldwide. And as the world continues to move down the path of increased digitalization, ecommerce merchandising is becoming more important. While setting up a website and putting your products on display is certainly a step […]
Personalized Merchandising: Solving the Context Problem in E-Commerce
You may think personalized merchandising is all about adding customer-specific designed products, but there is a lot more to the term, depending on the context. You may not understand the actual benefits of the e-Commerce industry and personalized merchandising without fully grasping its concept. Every retail business owner should know how to personalize their merchandise, but there is much […]