Contents for products in eCommerce business perform the job of a salesman in a store. However, since the entire process is done online, with the entire world going gaga over online purchases, eCommerce copywriting has been rendered necessary to provide customers with proper knowledge about the product and increase conversion rates.
Now, you think of products without any descriptions, key features, and benefits. Would you, as a customer be interested in them? Obviously, no! You will develop trust issues and move on to some other websites that offer proper product details in an engaging language. This is exactly what involves the entire oeuvre of eCommerce copywriting. Let us quickly gain some more information about the benefits and goals that copywriting serves for an eCommerce business.
What is Copywriting in eCommerce?
Since that one-to-one communication is missing in the eCommerce business, you need compelling content explaining all your product specifications and justifying the higher price range of your products due to their individuality. This makes your eCommerce business stand out from the crowd and ensures a stable profit margin.
What Does Copywriting Include in eCommerce?
Copywriting for an eCommerce business includes an unparalleled product headline, content on category pages and landing pages, developing product descriptions, and many more. These writing skills attract customers and make them aware of the quality and brand value that the business organization offers to its customers.
What is the Ultimate Goal of eCommerce Copywriting?
To succeed in your business, you must build exemplary communication and rapport with your customers through persuasive words. The primary function of writing content or texts on various products on the eCommerce website is to educate the customers regarding the benefits of those products and make your page popular on search engines.
You need to follow specific tactics of copywriting, understand what your customer demands, and then develop straightforward and bold content highlighting all the necessary pieces of information to ensure customers’ attention. Here are 12 tips for creating effective copywriting for your eCommerce business.
1. Understand the Psychology of Your Customers
To promote something, you must remember who it is for. You must indulge in detailed market research, product surveys, and your type of audience before sketching your content to make them more interesting. This will help you create effective copywriting in your customers’ language and increase readability.
2. Develop Engaging Content
The writing style should be engaging, holding the customers’ attention until the last line. Long paragraphs and complicated lines confuse customers and leave your website without further reading. Your writing should contain boldness and compactness, and this would obtain priority on Search Engines.
3. Decide the Tone that You Want to Adopt
Adopting the right tone of voice is extremely important. You can be playful, elegant, casual, and formal while writing a product description. Of course, this depends on the product you are writing for. But, make sure that it represents your brand personality properly.
4. Create Uncommon and Catchy Headlines
If you want to increase the conversion rates of your product, make an effort to create an uncommon headline. It would serve as the primary purpose behind buying your product in the first place. A headline creates the first impression on your customers; that’s the first thing they view. You must ensure clarity, and show your brand personality to develop an attractive headline.
5. Focus on the Specialty of Your Product
If you want to create a brand value for your product, highlight its specialty and why your customers should prefer it to your competitors. Including these in your content helps you gain customer loyalty. Likewise, if your product price is higher than your competitors, copywriting will help you justify it well.
6. Input Keywords for SEO
Including keywords organically in your content would secure the company’s place at the top of the search list. Please do not indulge in the stuffing of keywords, as that will make it sound unnatural. Placing keywords rightly after proper research is the key to adopting a good eCommerce copywriting technique.
7. Avoid Using Passive Voice in Your Content
Most customers come to visit eCommerce profiles in a light mode. Using passive voice would provide an academic feel they might not always like. You can try to create most of your content in an active voice. This will add an informal tone to your content, making it easier for all customers. It will provide a better reach and interest with the customers.
8. Highlight the Positive Impacts
Only a positive tone and language can significantly impact customers and excite them. You can describe the unique benefits of the product they will offer instead of focussing more on the features. This will escalate the interest of your customers.
9. Make Use of Sensory Words
Using sensory words can add some spice to your content and help you develop fruitful communication with the customers. In addition, your customers would be able to sense the individuality of your product through writing.
10. Develop a Sense of Urgency in Your Content
Urgency is the ultimate tact to ensure a considerable number of sales. Seeing limited stocks, customers would hurry up with their decisions and hit the ‘buy now’ option instead of simply moving them to a cart. A sense of urgency can be created by including product details of limited editions, free delivery under particular conditions, flash sales, special price offer, and many more.
11. Keep it Compact and Precise
Keep your contact direct instead of beating around the bush. For example, bold content with all highlighted specifications would ensure more readability than a complex one with heavy words. Moreover, the customers would lose interest if your content seems time-consuming. They will quickly switch over to some other websites.
12. Choose Relevant Images
You must consider supporting your content with high-quality images. Websites having attractive pictures are more likely to be visited by customers, otherwise, it becomes boring and your customers would lose interest. Therefore, include images that are relevant to your content and select attractive images.
Copywriting is no high art, nor does it require special skills. You must follow a few rules and are all set to rule. These are the top hacks that eCommerce businesses apply to reach a wider audience and increase their profit margin. You must consider including all these tips to ensure a better conversion rate and a good customer response.