Miva Merchant is one of the most popular eCommerce platforms for small businesses due to its flexibility and wide range of integration options. By integrating other applications, store owners can significantly enhance their online stores and improve the overall shopping experience for customers. Listed below are the best eCommerce integrations for Miva Merchant in 2023 that help businesses boost sales, simplify processes, and provide more engaging customer experiences.
Search Engines
The first point of contact between a potential customer and your online store is often through the search engine. Therefore, integrating an efficient search engine is crucial. Expertrec offers a plug-and-play custom search engine that delivers a “Google-like search experience” on your site. It comes with best-in-class machine learning capabilities, eliminating the need to manually tune search relevance or worry about speed. Just include Expertrec’s JavaScript, and let the machines do their magic. By providing personalized product recommendations to your customers, Expertrec can help them find the products they are most interested in, which can lead to more purchases. By providing personalized content and experiences, Expertrec can help you keep your customers engaged and coming back for more.
Shipping and Order Fulfillment
Partnering with shipping and order management applications allows merchants to seamlessly handle orders from checkout to delivery. Shipping APIs from carriers like ShipStation, ShipWorks, and Stamps.com can automatically route orders to the best fulfilment method based on items, locations, and more. Customers benefit from real-time tracking updates and estimates, while merchants save time on manual shipping tasks.
Payment Gateways
Integrating popular payment gateways is necessary to securely accept major credit/debit cards and alternative payment methods. Miva works smoothly with major gateways, including Authorize.Net, Braintree, PayPal, and Stripe. Their APIs power seamless checkout flows and management of transactions.
Inventory Management
Keeping inventory levels updated across sales channels requires close coordination between eCommerce stores and warehouse operations. Integrating inventory management systems avoids out-of-stocks and ensures accurate tracking. Popular choices are SkuVault, Linnworks, and TradeGecko. They sync stock levels in real-time and send automated replenishment notifications.
Customer Data & CRM
Gathering customer profiles and behaviour helps merchants personalize experiences and communications. HubSpot, Salesforce, and Pipedrive provide robust CRM functionality like contact management, email marketing, and reports. Their APIs insert customer records into Miva for a complete view.
Analytics & Reporting
Understanding website and marketing performance is vital for data-driven decisions. Google Analytics is widely used to monitor traffic sources, goals, and conversions. Other key tools are Segment and Adobe Analytics for aggregating data across platforms. Integrated dashboards from these solutions present Miva merchants with actionable metrics and benchmarks.
Social Commerce
As consumers increasingly shop through social networks, integrating platforms like Facebook, Instagram, and Pinterest opens new sales channels. Plugins allow the creation of native product blocks, one-click purchases, and influencer stores directly within social posts. Leading options are Shopify’s Commerce features and ChannelAdvisor’s SocialCX.
Product Information Management
Managing complex product catalogs requires centralized PIM systems like Plytix, Salsify, and Akeneo. Their APIs sync harmonized specs, images, pricing, and more to all selling channels in real-time. Merchants can leverage true multi-channel capabilities and deliver cohesive experiences regardless of device or location.
Affiliate Marketing Networks
Integrating popular affiliate platforms opens a new avenue for organic growth. Commission Junction, Rakuten, and ShareASale boost sales through strategic publisher relationships. Their APIs insert affiliate links and track commissions seamlessly within Miva.
Digital Experience Platforms
Tailored digital experiences are vital for end-to-end customer journeys. Open Source DXPs like Adobe Experience Manager and Sitecore provide personalization, content management, and omnichannel orchestration capabilities. Their APIs power Miva sites with dynamic content, AI-driven product recommendations, and consistent branding.
Asset Management
Digital asset management (DAM) platforms help catalogue, tag, and securely distribute marketing files. Open-source options like Nuxeo and Mint provide search, permissions, and AI optimization features. Their APIs enable embedding rich product galleries, effortless multimedia syndication, and consistent branding assets on Miva storefronts.
Marketplace Integrations
Connector plugins facilitate selling products on third-party marketplaces like Amazon, eBay, Walmart and Rakuten. Through APIs, updated stock levels, and order and customer data seamlessly flow between Miva and multiple selling venues.
POS Systems
Integrating reputable point-of-sale (POS) systems like Shopify POS, Vend and Lightspeed helps online merchants manage blended retail and eCommerce operations. Their APIs sync inventory from physical to Miva online stores, facilitating buy-online-pickup-in-store orders and omnichannel returns.
Review & Rating Tools
Collecting customer reviews and ratings helps build trust and enhance SEO. Popular plugins from Trustpilot, Bazaarvoice and ReferralCandy retrieve social proof for Miva store listings. They provide review widgets to request feedback onsite along with syndication.
CMMS & Facilities Management
Maintenance, repair, and operations (MRO) businesses benefit from integrated computerized maintenance management systems (CMMS). Popular platforms like eMaint, UpKeep, and Dude Solutions streamline work orders, inventory, purchasing, and more. Manufacturers utilize their APIs with Miva to effectively sell tools, parts, and equipment kits tailored to facility needs.
Conclusion
Leveraging integrations is key for Miva eCommerce stores to boost functionality and revenue. Among these, Expertrec’s custom search engine stands out. Providing a Google-like experience, it enhances user engagement and conversion rates, easily integrated via JavaScript. From search engines like Expertrec to payment and shipping solutions, choosing the right integrations can significantly improve your Miva store’s functionality, customer satisfaction, and sales growth.
