A recent study says 60% of users like searching for what they are looking for rather than navigating through the whole site.
A company must focus only on enhancing user experience, but if you are someone who is worrying about hosting, maintenance, operations, then probably you have not tried search as a service solution. Search as a service has a lot to offer you, let us brief you on how it can help your business.
What is Search as a Service?
There is a lot more to search optimization than just adding a search bar.
In simple words, Search as a service means providing a solution to make a better search experience for your customer at all times. It is quite similar to the Software as a Service Model.
With pay as you go, model, search-as-a-service delivers many different services through the cloud. So forget about the hosting, operation, maintenance, and focus on innovation.
Site search is usually effective enough but search as a service provides other benefits. For instance, it comes with the ability to track the effectiveness of your searches and an intuitive search interface. Plus there are also regular innovations at your fingertips for easy updates.
A search as a service provider eliminates the need to create an in-house search solution, launch an IT project, and hire a dedicated development and operations staff. A search as a service provider may also take advantage of the scaling advantages of a multi-tenant architecture and offer the service at a far cheaper cost than hosting an on-premises search.
How does Search as a Service work?
It all starts with choosing your preferred site solution like ExperRec, etc. Once you have chosen your preferred site search solution, it’s time to get the service up and running on your site. You first need to give cloud providers access to properly formatted data so that they can implement this for you.
This data is then processed by the vendor’s search engine so that customers can access search results through their software via APIs. Indexes are created to indicate the type of data the content contains, which search engines can use to find what they need. When users input their query, the engine goes through its indexes and gives them the best possible results. The results are also grouped by relevance to that input.
With other solutions, customers often need to buy and maintain their own servers and otherwise provide technical knowledge of how it all actually works. But while using SaaS, the search vendor maintains the hardware, compute, memory, and processing power required.
Search as a service for any app with an API approach is the best option – it doesn’t require any of these investments.
What are the benefits of using Search as a Service?
With more and more people going straight to a search engine as they explore a site, having a great search experience is important if you want your visitors to be engaged and converting. Surveys show that most people tend to search rather than navigate, as it’s often quicker/easier.
Search quickly connect users with what they want, it also helps you grow by boosting conversion rates and improving customer retention. But the best search as a service solution is so much more than just a fancy way for your visitors to find what they need – it can also help you retain those valuable customers from visiting other sites!
They help people find products they wouldn’t have found on their own.
Here are some advantages of search as a service:
- Cost: You can avoid maintenance and development costs when you opt for an enterprise search as a service. It makes as much sense to go for the SaaS model, just like choosing a cloud service provider instead of hosting your own server.
- Performance: With our search engine, you can instantly install it and keep up with the best features out there. You also won’t have to worry about updating it as hosting your service will always be current. It will not slow down your website at all.
- Scalability: You should not worry too much about this, either. Your business can grow and still maintain a strong search presence. Challenges that might arise with business growth have already been taken care of and nothing needs to be done regarding search optimization when you use this service.
- Search analytics: Most of the site owners overlook the Internal site search analytics in SEO today. The internal site search analysis can show you exactly what your users want. You get to see their input, intent, and whether or not they find what they’re looking for. This data can help you better understand how you can optimize your website to meet user needs.
Does your business need Search as a Service?
Large volumes of fresh content are created daily or weekly in the media or journalism, making it difficult for visitors to connect to the most relevant information. Users in retail and e-commerce may find it challenging to traverse constantly changing and increasing product catalogs. In many situations, businesses utilize numerous search engines for different sorts of material, which raises costs, puts pressure on internal development teams, and leads to bad user experiences.
These concerns can be mitigated by using search as a service. Companies can help customers access a wide range of material, from archived articles to new videos to fresh investigative reports, using just one tool – Expertrec
If searches are organized and quick, it increases the chances of customer retention.
A Search as a Service provider would benefit any company with an online presence and provide access to content and product quickly.
A high-quality customized internal search bar may provide your company with a better customer experience and insight into consumer data.
ExpertRec is the best Search as a Service solution for all your needs
Expertrec is the best Search as a Service solution for all your needs. We provide data-driven, personalized solutions for all your needs. Expertrec’s search engine is powered by artificial intelligence and machine learning to deliver the best results to you in real-time.
Expertrec is basically a search engine for your online store. It makes searching your store easy and fast. Expertrec is simple to use, quick to set up, and has a beautiful design.
This tool provides customers to find products instantly and seamlessly, making it easier for them to purchase what they want.
Expertrec has been designed to be fast and easy to use. It has a spell checker, facets, and filters, and it supports 30+ languages. Expertrec works on all platforms – desktop, mobile, tablet, or laptop – so your customers find the most relevant search results.
And the hook is that it has the EASIEST setup process that you will ever come across.
Custom Search
The Expertrec Custom search engine is a powerful tool that can be added to any website. It is a custom search engine that allows users to find the information they are looking for in an easy and fast way.
With Expertrec’s easy-to-use service, most of the work is done for you. All the user needs to do is add a snippet of HTML code on their website, and they’re up and running.
Steps to add the Expertrec Custom search engine to your website.
- Navigate to https://cse.expertrec.com/newuser?platform=cse and signup with your Google ID.
- Enter your website’s URL when prompted. You can select a server location near you and add the URL of your sitemap if you wish to. These will be auto-detected otherwise.
- You can play around with the settings and customize the UI as the crawl runs. Once it is complete, you can check out a fully functional demo before taking the search to your website.
- You can take the search to your website with little to no effort. All you need to do is to paste the code snippet available on the dashboard on your website.
FAQ
What are search information providers?
A search engine company offers a search service and there is a contract in place for the client. The client then supports their searches by using the provider’s API to upload content data or index metadata for the content to be searched. The provider then crawls through this data and updates its search algorithm accordingly.
Is a search engine a product or service?
You can define it as the software and algorithms that anything a search needs, and is used in synonym to services such as the Google, Yahoo!, Bing, and DuckDuckGo search engines.
What is hosted search?
Similar to the way Google or Bing can find your website content and index it, hosted search providers can do the same. This means that any public-facing content will be processed by an external service automatically.
Hosted search providers give complete control of your site to you. You can decide on the content to be crawled, how often it is refreshed and what rankings it should have. The power is in your hands!
