Read this blog on eCommerce site search replacement for more information.
An on-site search was found to be the preferred product finding strategy of the test subjects, as they perceived it to be faster than category navigation. And yet, despite most of us using on-site searches on mobile, the mobile search experience on eCommerce sites is almost entirely broken. Even on desktop – where consumers using on-site search spend 3-4x more with a given brand – most online stores fall short.
In any eCommerce website, there is no one tool that is more important than the search bar that helps in sales. The real truth is that many eCommerce websites have been trying to get the secret sauce that drives great search experiences on Google. But hardly a few eCommerce websites (including Amazon) have been able to get their search to Google’s level. Statistics have shown a high correlation between people who search and people who buy. This gives a great reason to optimize your eCommerce search engine. To be concise, the search bar is the eye of an eCommerce website.
Recommended Site Search Functionality & Best Practices
- Make sure your search bar is visible on all devices.
- Use autocomplete for quicker searches.
- Ensure misspellings still have results.
- Merchandise on-site search results for relevance.
- Turn your frequently searched for items into FAQs for SEO.
- Use images rather than only text.
If you have a product feed, you can create your own eCommerce Site Search Replacement in 5 minutes from here.
