We all know how E-Commerce has changed the daily life of most of the population on earth. Since Covid-19 showed up, more and more customers are interested in buying things online rather than offline. 93% of customers are willing to maintain or increase their shopping activity online. Thus the market of online shopping or E-Commerce sites is getting more competitive to grab everyone’s attention. Hence to have a chance at success you must do something that catches the customer’s eye. So what better way to do it than using Technical Stack?
What is Technical Stack?
In E-Commerce, when a combination of tools and technologies such as apps, platforms, programs, frameworks, etc. are used to create a system by “stacking” them on top of one another, it gets called the “Technical stack”.
There are components that are essential to tech stacking such as,
1. Front-End Technologies
(e.g. CSS, JavaScript, HTML, etc)
The front end is the part that the user sees and interacts with. Therefore designing and maintaining it should be a critical task for an E-Commerce site owner. It should be there to attract viewers and turn them into customers. To do so, you have to use the newest technological tools.
2. Back-End Technologies
(e.g. Servers, Databases Storage, etc.)
This side of your website is the hidden side that customers can’t see. Here lies the logic and functions that are created to make the front end work. It holds application data, server data, and the database and makes them connect by creating a stable foundation for the front end.
3. Third-Party Services
There are varieties of services that help your E-Commerce website with some additional assistance. These can boost performances, as they are efficient and most of the time reduce the amount of time, effort, and cost of maintaining and managing an E-Commerce website.
All three of these components are combined to make your website.
Many platforms nowadays also make it much easier for normal people who don’t have a tech degree or have much knowledge about these things. They can include templates, SEO, and marketing tools to make their journey of becoming an entrepreneur easier.
Why use Tech Stack?
The Tech stack may not look that important to you compared to the other factors of E-Commerce but it is an essential part of E-Commerce that a lot of people don’t understand. It can help you build connections and provide your customers with the utmost luxury experience. It can boost conversion rates and more as well. To get all these benefits, however, you have to know how to use them properly.
How to Grow Your E-Commerce Site Using Tech Stack?
1. Budget:
To develop your E-Commerce website you need to manage your budget according to your needs and what you want to achieve. Based on your goals such as adding interesting features and security to your store, or, wanting to build your website from the ground up, you should manage your budget accordingly. You can also consider the ROI (return on investment) as well and see if you want to set more funding aside for applications that generate revenue and boost conversion rates. There are a lot of other factors as well which influence the development cost such as the rates and size of the development team, the type of website that you want to make, domain name, PCI compliance costs, and many more.
2. Compatibility:
You have to take into consideration how compatible your tools and technology are with each other and whether they help you or not. It might be easy for people who are starting from scratch but the people who already have a site have to compare their tools to see which one is better suited to their needs. You have to check many things such as the usability of these tools and whether there are new features you want to employ. The ease of use is also a factor to consider. The technology should support the business and have good productivity and value as well.
3. Scalability:
Scalability is very important for E-Commerce websites. You have to choose your platforms and frameworks carefully so you can scale quickly, otherwise, you might lose market shares and have problems with income. Also, there shouldn’t be any limitations such as pricing-based transactions or activity volumes. In the end, you have to invest time and money to improve it, otherwise, your growth will be stunted.
4. Reviews:
Many people nowadays look for reviews to determine if they will purchase a product or not. So, checking what other people are saying about the tools and features that you are about to purchase or use, is crucial. It will let you know how much experience they have, and their quality level. Reviews can be used in your favor as well because your website can also benefit from them quite a bit. So you have to use tools to improve your review system and provide the customer with great service so that they leave a good review on your page.
5. Impact:
As the competition is high, there should be an impact made on the customer to make them appreciate your product. Therefore, you have to choose the right tools to do it. Customer service applications and live chats help the customer have a good experience. Some techs can add speed, and personalize the website to make it more appealing to customers. Many varieties exist and you should choose what is best suited for you and your customers.
6. Time:
Another important element is time. If you need speed and are in a time crunch, then get a fast tech. If you have more time to spare, then get a tech with quality, scalability, and flexibility. A lot of people don’t have enough time and hence can’t take up online businesses. So time management is the key to your success.
Wrapping Up
In the end, the tech stack technique is very important and essential to the growth of your E-Commerce website. The number of online shoppers increases every day and is predicted to reach 4.5 billion by 2024 to experts. Because of this and the competition is high. If you have to achieve your goal you have to become unique and use these tools properly which might give you the edge you need to succeed.
