Shopify Plus vs Shopify Advanced: Choosing the Right E-commerce Solution

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When it comes to scaling your e-commerce business, Shopify offers two robust solutions: Shopify Plus and Shopify Advanced. Both platforms provide advanced features and tools to support growing businesses. In this article, we will compare Shopify Plus and Shopify Advanced to help you determine which option is best suited for your specific needs.

Pricing and Cost:

Shopify Advanced is designed for businesses with mid-range needs and budgets. It offers more affordable pricing compared to Shopify Plus, making it suitable for growing businesses that require advanced features without the need for extensive customization. On the other hand, Shopify Plus caters to high-volume enterprises and requires a custom quote, allowing for tailored pricing based on specific requirements.

Scalability and Performance:

Both Shopify Plus and Shopify Advanced are designed to handle high volumes of traffic and transactions. However, Shopify Plus is specifically built for enterprise-level businesses and offers additional scalability and performance features. It provides dedicated infrastructure, faster response times, and can handle massive spikes in traffic during peak seasons. If your business anticipates rapid growth and requires a highly scalable platform, Shopify Plus is the better option.

Customization and Flexibility:

Shopify Advanced offers a range of customization options, including custom shipping and discount rules, advanced reporting, and third-party integrations. However, Shopify Plus takes customization to the next level. With Shopify Plus, you gain access to the Shopify Scripts Editor, which allows you to create custom checkout experiences and tailor your online store extensively. If your business demands a high level of customization and flexibility, Shopify Plus provides more robust options.

Dedicated Support and Account Management:

One significant advantage of Shopify Plus is the level of dedicated support and account management it provides. Shopify Plus merchants have access to a dedicated account manager who assists with onboarding, technical support, and strategic guidance. This level of personalized support can be invaluable for large enterprises with complex needs. Shopify Advanced also offers support, but it may not have the same level of dedicated resources available.

International Expansion:

Both Shopify Plus and Shopify Advanced support international expansion. However, Shopify Plus offers more advanced features for managing multiple international stores, currencies, and languages. It provides built-in localization tools, which can streamline the process of launching and managing stores in different countries. If you have extensive international expansion plans, Shopify Plus offers the tools and capabilities to support your growth.

API Access and Integrations:

Shopify Advanced provides robust API access, allowing you to integrate with third-party systems, such as ERP or CRM software, to streamline your business operations. However, Shopify Plus offers additional benefits, including unlimited API access and the ability to create private and public apps. This level of access enables seamless integration with enterprise systems and the development of custom functionality.

Security and Compliance:

Both Shopify Plus and Shopify Advanced prioritize security and compliance. They provide Level 1 PCI DSS compliance and secure hosting. However, Shopify Plus offers additional security measures, such as the ability to use custom SSL certificates and dedicated IP addresses. These features can be crucial for enterprises that handle sensitive customer data and require enhanced security measures.


Choosing between Shopify Plus and Shopify Advanced depends on the specific needs and goals of your e-commerce business. Shopify Advanced is a great option for growing businesses with mid-range budgets, offering advanced features and flexibility. Shopify Plus, on the other hand, caters to enterprise-level businesses with high scalability requirements, extensive customization needs, and a desire for dedicated support. Evaluate your business needs, budget, scalability requirements, and desired level of customization to make an informed decision between Shopify Plus and Shopify Advanced.


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