Understanding Search Weights in eCommerce: Precision that Drives Conversions

Search Weight

In the world of eCommerce, delivering accurate, relevant, and fast search results is no longer optional—it’s essential. As product catalogs grow and customer expectations rise, one factor plays a crucial role in shaping the quality of your site search: search weights. Search weights, also known as ranking weights or field weights, determine how much influence […]

Search Highlighting in eCommerce: Enhancing Search Relevance and Visibility

Search Highlighting

Introduction: What is Search Highlighting? Search highlighting is a user interface feature where search keywords are visually emphasized in the search results. Specifically, when a user types a query, the relevant matching words or phrases are highlighted—typically in bold or a different color—within product titles, descriptions, or other text elements. As a result, this visual […]

Search Fields in eCommerce: Customizing Discovery for Better User Experience

search fields

Introduction: What Are Search Fields in eCommerce? Search fields are the bridge between a customer’s intent and the product they want to find. In eCommerce, a search field is much more than a simple input box it’s a functional gateway that interprets queries and delivers results based on product data, search logic, and relevance algorithms. […]

Boost Fields in eCommerce Search: Elevate Product Discovery with Expertrec

Boost Fields

Introduction: What Are Boost Fields in eCommerce Search? In the competitive landscape of eCommerce, product discovery plays a pivotal role in shaping customer experience and driving conversions. One powerful method to enhance relevance in on-site search results is through the use of boost fields. Boost fields are custom rules applied to certain product attributes to […]

The Power of Personalized Product Recommendations

personalised product recommendation

Welcome to the Age of Relevance Scroll. Swipe. Click. In a world overflowing with digital choices, consumers have grown immune to generic pitches. Relevance isn’t a luxury anymore; it’s a necessity. Enter personalized product recommendation, the unsung hero behind skyrocketing e-commerce conversions and unforgettable user experiences. From Netflix suggesting your next binge-worthy series to Amazon […]

Fast Search & Relevant Recommendations: The Winning Formula for eCommerce Growth

Fast and relevant recommendation

Introduction: Why Speed and Relevance Matter More Than Ever Online shoppers today expect instant gratification. They don’t just want results—they want the right results, and they want them fast. In a world where customer attention spans are short and competition is fierce, delivering fast search and relevant product recommendations isn’t just good UX—it’s essential for […]

Squeezing Search Relevance Out of Everything, Even Product Reviews

search relevance

Introduction: Turning Reviews into Relevance Engines Ever wondered why some e‑commerce sites surface exactly what you want, even when you’re vague? The secret is squeezing relevance, not just from titles, but from every data point: especially product reviews. Reviews aren’t just social proof, they’re search signals. This blog dives into how to leverage them, boost […]

How to Turn Customers into Best Brand Advocates Using AI

How to Turn Customers into Best Brand Advocates Using AI

In the age of digital noise, where ads are blocked and social feeds are saturated, authentic advocacy from real users stands as one of the most powerful forms of marketing. When customers organically promote your brand, recommend your products, and share their positive experiences, they become brand advocates, trusted voices who drive trust, loyalty, and […]