No search results found page always leaves the impression that the website does not have what the user is searching for. Sometimes a website may not have what the user is looking for, but if that is not the case then a no search results found page is just a UX dead end. Your conversion rate will depend on how well your search engine can find the right results.
Build a custom search engine
It’s not just about avoiding the no search results found page. You also need to provide relevant search results based on the search query. Support for synonyms, NLP, auto-complete, and smart suggestions become key while making your search engine. Here we will see how you can add a search that has all these features to your website without any coding.
Here we will visit the steps required to add the ExpertRec Custom search engine to your website. This is one of the easiest setup processes of all the available options out there and is highly recommended.
- Navigate to https://cse.expertrec.com/newuser?platform=cse and signup with your Google ID.
- Enter your website’s URL when prompted. You can select a server location near you and add the URL of your sitemap if you wish to. These will be auto-detected otherwise.
- You can play around with the settings and customize the UI as the crawl runs. Once it is complete, you can check out a fully functional demo before taking the search to your website.
- You can take the search to your website with little to no effort. All you need to do is to paste the code snippet available on the dashboard on your website.
ExpertRec comes with more customization options that you can explore. You can read this article to find a more detailed guide on the installation and configuration.