Machine learning in search engines is no longer the secret of giants like Google and Amazon. With expertrec, you can add machine learning capabilities to your search engine in a matter of minutes. In this article, we will see how to create a machine learning search engine using expertrec’s platform with zero code.
Machine learning in search engines
Search engines use machine learning to rank search results that offer the best search experience to users. This is not only a system based on click through rate of search results but a variety of other parameters such as conversions.
Search engines run various different classifiers on the search query . E.g. Detecting navigational vs. informational vs. transactional queries. Or news queries vs. local intent queries vs. shopping queries etc.
Users make spelling errors while typing. While most search engines use edit distance for spell correct, machine learning based search engines use actual search behavior to suggest correct alternate spellings.
Synonyms / Query expansion
Search engines use synonyms to expand the query keywords and expand the result set.
Understanding what types of a page it is. E.g. blog vs. news site vs. forum etc.
Crawlers use machine learning to figure out the optimal rate to crawl a particular url based on it’s importance, how often it is updated etc.
Similar searches are computed based on the user search intent factors. This can help users navigate to the next search query without the need to type again.
With the shift from desktop to mobile devices and a lot of voice based search, many search engines have to understand different dialects and languages. Machine learning can help in such areas.
Detecting entities, such as people, places, jobs in the page content.
Machine learning can auto assign a category to a search query based on the user profile as opposed to the same query in all searches. For example, “iphone” could result in the category being mobiles or cases and covers.
How to create a machine learning search engine.
- Go to machine search engine creator.
- Enter your website URL. if you have a feed, you can upload that as well in the ecommerce version of the search engine.
- Now the full text search engine will start crawling and indexing your website.
- Once the crawling and indexing is complete, you will get a crawl complete message. Now you can copy paste the code to your website and start using the full text search engine.