One of the major disadvantages of using google custom search is that it shows ads on your website. What’s worse? it can show competitor’s ads on your website!!

For people looking to monetize your website (make money from google ads) this is a good option. But for people looking to use GCS for adding search functionality to their website, this is a bad option since it might redirect your hard earned traffic to your competitors.

Many website owners are not aware of this. Here is an example of VIT, an educational institution and a search query for “admission” brings competitor ads and search results from VIT are not even visible in the first fold.

Build an ad-free search engine

turn off competitor ads in google custom search cse

How to turn off competitor ads in Google custom search-

  • Sign in to your Google adsense account.turn off competitor ads in google custom search cse
  • In the left panel, click on “Allow and block ads“.
  • Go to content-> All my sites-> Advertiser URLs.turn off competitor ads in google custom search cse
  • You could also block ads by category type turn off competitor ads in google custom search cse turn off competitor ads in google custom search cse

Did you know you also have an option to completely turn off ads in Google custom search?

Build an ad-free search engine

You can completely turn of ads in your google custom search engine (CSE) if you are one of the following-

  1. Non profit organization.
  2. Accredited school/ Educational institution.
  3. Government agency

Google for non profits-

If you are a non profit, you can go to the below mentioned link and fill the form and get your non profit registered and turn off ads –

Go to https://www.google.com/nonprofits/ Click on sign in.

turn off competitor ads in google custom search cse

Create a new application-

turn off competitor ads in google custom search cse

Confirm your organization type-

turn off competitor ads in google custom search cse

Choose your country-

turn off competitor ads in google custom search cse

Validate your non profit-

turn off competitor ads in google custom search cse

Now go to your google custom search console -> make money-> Toggle “show ads” to off.

Register as an educational institution-

If you are a School or an educational institution, you could turn off ads on your website.

You need to go to https://edu.google.com/k-12-solutions/g-suite and register as a educational institution.turn off competitor ads in google custom search cse turn off competitor ads in google custom search cse

Go to https://eduproducts.withgoogle.com/products/g-suite/g-suite-for-education and press add to cart and complete the process.

turn off competitor ads in google custom search cse

Build an ad-free search engine

Register as an educational institution-

Go to https://docs.google.com/forms/d/e/1FAIpQLSfLQlCbm7DwxawuFMup22uFfIbT1ZznWpYeCIN4fKI6bnCsvQ/viewform and fill out the form to turn off ads in your google custom search engine.

turn off competitor ads in google custom search cse

You could also sign up for expertrec’s google custom search replacement that has a ad-free search experience at https://cse.expertrec.com?platform=cse


muthali ganesh

Muthali loves writing about emerging technologies and easy solutions for complex tech issues. You can reach out to him through chat or by raising a support ticket on the left hand side of the page.