Read this blog on eCommerce search UI for more information.
In any eCommerce website, there is no one tool that is more important than the search bar that helps in sales. The real truth is that many eCommerce websites have been trying to get the secret sauce that drives great search experiences on Google. But hardly few eCommerce websites (including Amazon) have been able to get their search to Google’s level. Statistics have shown a high correlation between people who search and people who buy. This gives a great reason to optimize your eCommerce search engine. To be concise, the search bar is the eye of an eCommerce website.
Why do more people choose to advertise on Google as compared to Bing? Two reasons – One- Advertisers are able to sell products much better on Google than on Bing. Two – More people use Google.
Both these reasons are undoubtedly related to the fact that Google’s search results are more relevant. To sell more, the number one search feature to concentrate on is the search relevance.
An important feature is the search user interface. The search interface has to be visible and prominent, it should work well across devices. Front end improvements such as recent trends and popular search queries can help in improving the search experience.
The next important search feature is the search results page. The search results page has more features such as sort by functionalities such as sort by price, relevance functionalities. The price and category filters in the search results page are very important in helping users narrow down to the correct product they are looking for. A price range filter and filter for reviews will also help in helping users find better products on your eCommerce store. Having a customizable eCommerce search UI can go a long way in optimizing your search for conversions.
If you have a product feed, you can create your own eCommerce search engine in 5 minutes from here.