Users want to discover pages/products in your website. search is at the center of discovery. If they didnt find the information they want, even if it is present on your website, they will leave. Intelligent search integrated on your site is going to boost the usability of your site. There are numerous options when it comes to building a search for your website. All major content management systems(CMS) provide search functionality, optionally you can build a search using other search engine providers. It’s also possible to build a search engine from scratch and integrate to your site.
1. Existing CMS search:
2. Integrating Custom Search Engine:
3. Building your own search:
If you want to build your own search, you can start using python, java as there are existing modules for a specific task ex. indexing, suggestions, spell check handling etc. There are chances of marginal errors is building search from scratch due to the poor quality of code, non-continuous development, search volume grows etc. Webmasters should use other existing search providers in order to mitigate such errors and give a flawless search experience to users. Catch here is, developer cost. If you have spare developer time, you can go for this.