Introduction
Search is the backbone of every digital experience. Whether you’re running an eCommerce store, a knowledge base, or a content-heavy website, the quality of your site search determines how quickly users find what they want—and whether they convert. Yet configuring search relevance has always been a challenge.
Businesses often struggle with searchable attributes, custom ranking, filters, and sorting options. Done wrong, this creates poor UX, frustrated users, and lost revenue.
Now, with AI, search configuration is changing. Experiments show that teaching AI to configure search relevance automatically can generate optimised setups in seconds. At ExpertRec, we’ve taken this idea further—our AI Site Search platform embeds intelligence directly into search, offering semantic search, autocomplete, typo tolerance, filters and facets, personalisation, and analytics—all with a no-code setup.
Why Search Relevance is Hard
Configuring search involves many moving parts:
- Searchable Attributes: Choosing relevant fields like product titles, brands, or descriptions while excluding clutter (IDs, image URLs).
- Search Ranking: Results should prioritise reviews, ratings, popularity, or availability.
- Faceting & Filters: Too many overwhelm users, too few frustrate them.
- Sorting Options: Users expect “Price: Low to High” or “Top Rated” instantly.
Manual setup takes weeks, often leading to misconfigurations and lost sales. AI solves this by creating relevance configurations automatically.
Teaching AI to Configure Search
With an AI-powered search configuration, models can analyse data and:
- Include text-rich fields as searchable.
- Exclude irrelevant technical fields.
- Recommend faceting strategies (brand, price, in_stock).
- Define sorting options aligned with user expectations.
- Validate setups to avoid errors.
This creates expert-level relevance instantly, reducing errors and accelerating deployment.
How ExpertRec Embeds AI-Powered Relevance
At ExpertRec, AI configuration isn’t experimental—it’s built-in. Here’s how our AI Site Search integrates powerful features:
1. Complete Text Search
Every relevant field—titles, descriptions, tags, categories—is indexed for accuracy.
2. Autocomplete & Predictive Suggestions
Users see real-time search predictions as they type, reducing drop-offs.
3. Autocorrect & Stopwords
Automatic corrections fix typos (“shoes” → “shooes”) and handle stopwords seamlessly.
4. Voice Search
Mobile users can search hands-free using natural voice queries.
5. Sticky Widgets & Redirects
Promote campaigns with banners, labels, and pinned products, or guide queries to specific landing pages.
6. Filtering, Filter Tree & Advanced Filters
From simple filters to multi-level trees, users can refine by brand, price, size, or multiple attributes at once.
7. Personalisation
Search adapts to user behaviour—boosting conversions through context-aware results.
8. Custom CSS & Responsive Design
Match search design to your brand with custom CSS, ensuring mobile-friendly performance.
9. Search Ranking & Synonyms
Define ranking rules while synonyms expand coverage (e.g., “jacket” = “coat”).
10. No Results Page Optimisation
Never let users hit a dead end—display suggestions, trending queries, or redirects.
11. Infinite Scroll & Sorting Options
Deliver modern UX with continuous browsing and intuitive sorting (price, popularity, ratings).
ExpertRec’s platform delivers more than just relevance:
- Autocomplete + Autocorrect ensure users never hit zero results.
- Facets + Advanced Filters + Filter Tree simplify complex catalogues.
- Sticky widgets + Redirects integrate marketing campaigns directly in search.
- Personalisation + Ranking + Synonyms ensure relevance adapts dynamically.
- Sorting + Infinite Scroll + Responsive layouts deliver a modern browsing experience.
Every feature is powered by AI and optimised for speed, accuracy, and conversions.
Real-World Example
Consider an online fashion retailer using ExpertRec:
- A user types “red hodie”—autocorrect changes it to “hoodie.”
- Autocomplete suggests “red hoodie men’s” and “red hoodie women’s.”
- Facets let users filter by brand, size, and colour via a filter tree.
- Infinite scroll keeps browsing seamlessly.
- If out of stock, the no results page shows related trending items.
- Sticky widgets promote seasonal discounts, while personalisation highlights items based on browsing history.
The result: an AI-powered, conversion-optimised search experience.
Why This Matters
For businesses, ExpertRec’s search delivers:
- Faster Deployment: AI-powered setup in minutes.
- Smarter Search: Autocomplete, synonyms, personalisation, and voice search.
- Higher Conversions: Custom ranking, sticky widgets, and campaign integration.
- Engagement: Features like infinite scroll and filter trees keep users browsing.
- Future-Readiness: Responsive design, multilingual search, and no-code customisation.
Conclusion
Teaching AI to configure search is no longer just an experiment—it’s a reality with ExpertRec. By combining AI-powered relevance configuration with a robust set of features—autocomplete, autocorrect, voice search, personalisation, advanced filters, synonyms, redirects, sticky widgets, infinite scroll, and analytics—ExpertRec transforms search into a growth engine.
With no-code setup, lightning-fast performance, and AI baked into every feature, ExpertRec is the future of site search: smarter, faster, and designed to convert.
