In the fast-evolving world of eCommerce, product search is more than just a navigation feature it’s a core driver of conversions, user satisfaction, and revenue growth. For BigCommerce merchants, offering a seamless and intelligent search experience is critical to stand out in a competitive marketplace.
Yet, default BigCommerce search capabilities often fall short when it comes to handling complex, ambiguous, or long-tail queries. This limitation can frustrate users and lead to missed sales opportunities. That’s why implementing advanced search functionalities is crucial for any serious BigCommerce store.
What Is Advanced Search in BigCommerce?
Advanced search refers to a set of enhanced features that go beyond basic keyword matching. It includes functionalities like:
- Autocomplete & Search Suggestions
- Natural Language Processing (NLP)
- Faceted Filtering (by brand, price, category, etc.)
- Synonym Recognition
- Spelling Correction
- AI-driven Product Ranking
- Voice Search Integration
- Multilingual Search
In essence, advanced search tools help users find what they need even if their queries are incomplete, misspelled, or conversational.
Key Benefits of Implementing Advanced Search on BigCommerce
1. Better User Experience
Users expect Google-like search experiences. Autocomplete, typo correction, and relevant filtering keep them engaged and reduce bounce rates.
2. Higher Conversion Rates
When users find relevant products faster, they are more likely to make a purchase. Intelligent ranking and synonym mapping drive this success.
3. Reduced Search Abandonment
Basic search systems may return “no results” even when relevant items exist. Advanced systems interpret intent and reduce zero-result pages.
4. Improved Mobile and Voice Search
Modern shoppers use voice and mobile search. Advanced search engines can interpret spoken queries, making your store more accessible.
5. Analytics and Search Insights
Track what users search for, what they can’t find, and which products are trending. This data can guide your inventory and marketing strategies.
Is It Worth Using Advanced Search in BigCommerce?
Absolutely. Here’s why:
- BigCommerce’s native search is functional but limited.
- Shoppers expect smart search functionality.
- Even small stores benefit from better product discoverability.
- Advanced search supports scalability as your catalog grows.
Think of it this way: If you’re investing time and money into driving traffic to your BigCommerce store, the last thing you want is for visitors to leave because they couldn’t find what they were looking for.
Are There Better Alternatives?
Some merchants consider building custom search engines or using generic plugins. But these solutions often require extensive development, maintenance, and tuning. Moreover, they rarely deliver the full scope of NLP, semantic search, and real-time indexing without significant overhead.
Instead of reinventing the wheel, consider a robust, scalable, and plug-and-play solution.
Why Choose Expertrec for BigCommerce Advanced Search?
Expertrec is a trusted no-code search engine that integrates seamlessly with BigCommerce. It comes with out-of-the-box advanced search features that are optimized for eCommerce performance.
Features at a Glance:
✔ NLP-powered Query Understanding
Understands user intent, even with vague or conversational phrases.
✔ AI-Driven Ranking Algorithms
Sorts and boosts results based on behavior, popularity, and context.
✔ Autocomplete and Suggestion Engine
Helps users discover products faster.
✔ Multilingual and Voice Search Support
Serve global audiences more effectively.
✔ Real-Time Indexing
Product updates go live instantly in the search index.
✔ Faceted Navigation and Filtering
Allow users to narrow down results by size, brand, color, and more.
✔ Search Analytics Dashboard
Gain insights into top searches, zero-result queries, and user behavior.
✔ Easy Integration
No coding needed. Just connect and configure via Expertrec’s dashboard.
Built-In Designs That Fit Right In
Expertrec’s advanced search interface is fully customizable and comes with:
- Responsive design that looks great on any device
- Theming support to match your BigCommerce store’s branding
- Instant preview widget for fast UI edits
- Popup or embedded search options
You don’t need to hire a UI developer to make your search look professional. With Expertrec, function meets design effortlessly.
Final Verdict
If you’re serious about growing your BigCommerce store, then upgrading your site search is a must. From NLP-powered relevance to lightning-fast results, advanced search is no longer optional.
Expertrec provides the power of enterprise-grade search without the complexity. With intelligent ranking, voice and multilingual support, and a beautiful user interface—you get a future-ready solution that enhances user engagement and boosts sales.
FAQs: BigCommerce Advanced Search
Not really. The default search is basic and lacks NLP, typo correction, and AI ranking.
2. Is advanced search necessary for small BigCommerce stores?
Yes. Even small catalogs benefit from improved product discovery and user retention.
3. How hard is it to set up Expertrec on BigCommerce?
Very easy. It’s a no-code integration that can be completed in minutes.
4. Will advanced search slow down my site?
No. Expertrec is optimized for speed and loads asynchronously.
5. Can I customize the design of Expertrec’s search widget?
Yes. You can fully customize it via dashboard settings or CSS overrides.
6. Does Expertrec support real-time indexing?
Yes. Your latest product additions or changes reflect instantly in search.
7. What kind of analytics does Expertrec provide?
You get search volume, click-through rate, zero-result terms, and more.
8. Is multilingual search supported?
Yes. Expertrec handles global queries with high accuracy.
9. Does it work with BigCommerce themes?
Yes. Expertrec search is compatible with all BigCommerce themes.
10. Where do I start?
Head over to https://www.expertrec.com and begin your free trial today or click on book a demo button above.
