In the fast-moving world of ecommerce, staying relevant means staying visible. One of the most effective ways to do that? Surf the wave of trending products.
When you know what’s trending—and how to react—you don’t just meet demand, you drive it. Featuring the right products at the right time can boost click-throughs, conversions, and even customer loyalty.
In this blog, we’ll break down what qualifies as a trending product, where to spot trends, and how to turn that insight into sales.
What Are Trending Products?
Trending products are items experiencing a sharp, consistent increase in interest or sales over a short period.
They can be driven by:
- Seasonality (e.g., winter jackets in October)
- Pop culture (e.g., viral TikTok skincare tools)
- External events (e.g., home office desks during lockdowns)
- Platform-level behavior (e.g., top searched items this week)
They may not be your bestsellers yet—but they’re rising fast. And that’s your signal to act.
Why Featuring Trending Products Matters
| Benefit | Why It Matters |
|---|---|
| Captures Buyer Attention | Users gravitate toward what’s popular now |
| Increases CTR and Conversions | Trending = urgent = high-intent clicks |
| Supports Product Discovery | New visitors see what others are engaging with |
| Boosts SEO and Social Reach | Trending pages get more visibility and shares |
| Drives Cross-Sells and Bundles | Trending items create demand for related products |
Where to Find Trending Product Data
How to Leverage Trending Products in Your Store
1. Create a “Trending Now” Section
Update this weekly or dynamically using your analytics tools.
➡️ Why: It helps shoppers feel “in the know” and improves product discovery.
2. Feature in Campaigns
Use trending products in email headlines, SMS drops, homepage banners, and paid ads.
➡️ Why: Leverage urgency and relevance for higher engagement.
3. Boost in Search Rankings
Push trending items higher in onsite search and autocomplete suggestions.
➡️ Why: These products are already being searched—help users find them faster.
4. Bundle With Evergreen Products
Combine trending items with high-margin or slower-moving SKUs to increase AOV.
➡️ Why: Smart merchandising leads to bigger baskets.
5. Use UGC & Reviews
Encourage real-time feedback and photos for trending products.
➡️ Why: Social proof makes trends feel authentic—and more sellable.
How ExpertRec Helps Surface Trending Products
ExpertRec’s AI tracks user behavior in real time—identifying trending products based on:
- Click-through spikes
- Search frequency
- Add-to-cart velocity
- Session engagement metrics
This data powers:
- Autocomplete suggestions
- Personalized “Trending For You” sections
- Dynamic re-ranking in search results
- Analytics to inform your merchandising team
So you’re not just reacting to trends—you’re setting them.
Conclusion: Trends Are Short—Make Them Count
Trending products create a narrow window of high intent and high engagement. Brands that react quickly gain the advantage. Those that ignore it? They miss sales and relevancy.
Track them. Feature them. Promote them. And above all—make it easy for shoppers to act while the trend is hot.
Frequently Asked Questions
1. What makes a product “trending”?
A spike in views, clicks, or purchases over a short period—often due to seasonality, social buzz, or news.
2. How can I find trending products in my store?
Use search analytics, click logs, and product engagement tools like ExpertRec to track user behavior.
3. Should I feature trending products on the homepage?
Yes. It improves engagement and helps shoppers discover what’s popular now.
4. Do trending products always convert well?
Not always, but they show interest. Combine them with smart merchandising to drive conversions.
5. How does ExpertRec help with trending product discovery?
It analyzes real-time user behavior and surfaces high-interest products automatically across your store’s search and recommendation engines.
