When it comes to optimizing your Shopify website, there is no better way than SEO optimization. In simple words, SEO optimization is a way in which search engines can better recognize your website. It isn’t only an excellent way to gain relevant traffic to your website, but it also requires minimal cost.
Finding out the best SEO strategy for your specific online store can be difficult because you will have to navigate across many components. When you systematically implement the SEO for Shopify strategy, you can reap the best results and climb higher in the search engine rankings.
Register Your Website on the Domain
Registering your website on the domain is the first thing you need to do regarding SEO for Shopify optimization. Having an SEO-friendly domain name is beneficial for several reasons. Having a domain name that includes the relevant keyword can give you an advantage in ranking highly on search engines.
Industry-related keywords on a registered domain also allow search engine algorithms to recognize your online store as legitimate. This can allow you to assign content SEO boasting elements to your websites, such as links, SEO signals, and more.
Shopify allows you to purchase a custom domain, making your website more recognizable and memorable in the eyes of visitors. It also gives an impression that your online store is modern and professional. If you don’t purchase a domain name, your website will have a default domain name that you can’t optimize for search engines.
Register your Website with
Google search console and Bing Webmaster tools are vital resources if you set up your online Shopify store and want to optimize it for search engines. By registering your website with these resources, Google can recognize your website, and you can index it quicker.
Once registered with the above-mentioned services, you need to generate a sitemap. Fortunately, Shopify users have the option of utilizing an automatic Sitemap generator. In both the Google search console and Bing Webmaster Tools, you can submit the sitemap URL by entering the dashboard and selecting ‘sitemaps’.
Do your Keyword Research
A vital aspect of improving SEO for Shopify is ensuring that the pages and products contain the keywords trending on search engines. To do this, you will have to conduct thorough keyword research. This includes getting three critical bits of information.
The first information involves the most popular keyword that a majority of people are using when searching for products and services that you are offering. The second important information you will have to find is the volume of searches the particular keyword gets. The volume metric is critical as it can solely determine the success of your Shopify SEO.
However, it is important to note that a keyword with high volume will also be in high demand and popular. Therefore, using them to optimize your online store can be difficult. The third aspect of keyword research is to find out the difficulty level when trying to rank each keyword. When equipped with these three pieces of information, you can use them to formulate a keyword strategy that works.
Ideally, you should select keywords that are popular enough to generate a good amount of traffic but aren’t used extensively. A popular keyword will have more competition as there will be a high number of websites using it. Getting data that informs you on the best keyword will require extensive keyword research.
This research will require you to utilize keyword research tools. These tools can be instrumental in helping you figure out the popularity of your selected industry-related keyword. It will also inform you of the difficulty of ranking for them.
Optimize your Product and Page Titles when Deploying SEO for Shopify
One of the most integral components of a particular webpage is the title. Search engines recognize titles as a crucial piece of information, and will often categorize them in your content. This will lead to your site showing at the top places in the search results. You should make sure that your Shopify page and blog titles begin with your target keyword.
Editing your home page title is very easy when using the Shopify dashboard. To edit your homepage title on Shopify, all you have to do is click on the preferences section. Then, you can use the box that says ‘homepage title’. To edit other page titles, make sure that you navigate to your page post and title in your Shopify dashboard. Then, you can scroll down to the bottom of your settings and click the “Edit Website SEO’ link on the search engine listing preview. This will allow you to edit your title.
Add a Search Bar to Your Online Store
A search bar is one of the most SEO-friendly integrations that you can add to your online store. It makes your website easy to navigate. It also allows users to use the specific keyword when they are trying to find a specific product or a service. Overall, it helps personalize the experience for the users that are coming to your online store.
Changing the URL
Changing the URL of a website so that it becomes SEO friendly is a great idea. However, if you are thinking of changing the URL of a Website that is already ranking highly, it is often best not to change the URL. If you change the URL of a popular page, you will directly impact its social proof since it will reset the stats on your social shares counter.
Final Thoughts
Strengthening your SEO for Shopify requires you to make plenty of considerations. It invites you to make the necessary changes to some of the most highlighted features of your Shopify store, fueling them for traffic with the help of keywords. As you can see, SEO optimization is a very slow and thorough process, and you need research skills and optimization to do it.
