In the ecommerce world, one of the smartest ways to increase revenue without increasing traffic is product bundling. Whether you’re pairing a phone with a case or curating a skincare set, bundling gives shoppers more value—and you more sales.
If you’re not using this tactic already, you’re likely leaving money on the table. Let’s break down what product bundling is, why it works, and how you can apply it to drive conversions and boost average order value (AOV).
What Is Product Bundling?
Product bundling is a sales strategy where multiple products are packaged and sold together, often at a slight discount or with added perceived value. The bundle might include related items, bestsellers, or a mix of complementary goods.
Common examples:
- “Buy 2, Get 1 Free”
- “Starter Kits” or “Bundles for Beginners”
- “Essential Travel Set”
- “Bundle and Save 15%” offers
The result? A more convenient and often more cost-effective experience for the customer—and a higher order size for your store.
Why Product Bundling Works
| Benefit | Why It Matters |
|---|---|
| Increases Average Order Value | More items per transaction = more revenue |
| Improves Shopping Experience | Shoppers get everything they need in one go |
| Encourages Cross-Selling | Introduces buyers to products they may not have found |
| Simplifies Decision Making | Fewer clicks, less cognitive effort |
| Moves Inventory Faster | Combine slow-movers with fast-sellers to clear stock |
Types of Product Bundling
How to Use Product Bundling to Drive Sales
1. Bundle Complementary Products
Think like your shopper. What goes well together?
- Laptop + Bag + Mouse
- Shampoo + Conditioner
- Tent + Sleeping Bag + Lantern
2. Offer a Discount on the Bundle
A 10–20% discount can make the bundle more appealing than purchasing items individually.
3. Feature Bundles in Campaigns
Use bundles in homepage banners, emails, or seasonal promos. “Back to School Bundles” or “Winter Essentials Kits” work great.
4. Show Bundle Value Clearly
Compare the full price of individual items vs. the bundle price on the product page.
5. Use Bundles to Offload Inventory
Pair slow-moving or overstocked items with bestsellers to increase their exposure.
How ExpertRec Enhances Product Bundling
ExpertRec’s recommendation engine plays a powerful role in bundling strategy:
- Suggests logical add-ons during product search
- Supports “frequently bought together” widgets
- Learns from user behavior to personalize bundles
- Helps create dynamic bundles based on season, trend, or shopper history
The best part? You can deploy personalized, real-time product bundling without any custom coding.
Conclusion: Bundle Smart, Sell More
Product bundling isn’t just about grouping items—it’s about creating value for both your business and your buyers. When done right, it lifts revenue, clears inventory, and keeps shoppers coming back.
Start small. Test bundles. Highlight value. And let your customers do the rest.
Frequently Asked Questions
1. What is product bundling?
It’s a strategy where two or more products are sold together, often at a discounted price.
2. Why is product bundling effective in ecommerce?
It increases AOV, simplifies decision-making, and improves customer satisfaction.
3. How do I create product bundles in my store?
Use your ecommerce platform’s native bundling tools or integrations like ExpertRec’s recommendation engine.
4. Should I always discount bundles?
Not always, but showing savings (even perceived) improves conversions.
5. Can bundles work for digital or subscription products?
Absolutely. Bundles are great for ebooks, courses, SaaS tools, or subscription boxes.
