What are the benefits of Fuzzy Search Suggestions in E-commerce?
The adoption of online commerce has increased dramatically after the COVID-19 pandemic, with mobile phones becoming the most popular way for online visitors to shop. However, typing on a mobile device can often lead to errors in search queries. While spell check ensures search results still appear for erroneous terms, standard search suggestions may not […]
Understanding Customer Lifetime Value & How to Maximize it
Customer retention is key for any business looking to succeed over the long run. By keeping customers engaged and coming back, companies can build sustainable profitability. Focusing on customer lifetime value (CLTV) allows businesses to quantify the long-term impact of each customer. This, in turn, guides strategic marketing decisions aimed at increasing repeat purchases and […]
10 Tips to Handle Zero Search Results
Zero search results are every online merchant’s worst nightmare. Customers expect to easily and quickly find what they are looking for through the search function. However, it is estimated that as many as 30% of all search queries on ecommerce sites return no matches. When this happens, nearly 20% of customers abandon the site, losing […]
Product Listing Pages (PLPs): An Overview
Product listing pages play a vital role in online shopping experiences. With growing competition in the e-commerce industry, it is important for businesses to optimize their product listing pages to attract and retain customers. A poorly designed product listing page can negatively impact the user experience and reduce conversion rates. On the other hand, a […]
Top SEO Trends That Will Dominate 2024
Today’s digital landscape changes regularly, especially in search engine optimization (SEO). The proficiency of this tool has become more crucial than ever. SEO is primarily a tool for generating organic traffic to one’s website, cultivating a robust digital presence for every online business. However, SEO trends rapidly change, making it challenging to understand what works. […]
How PayPal Integration Can Transform Your Shopify Business?
Integrating PayPal into your online store offers customers a convenient and familiar payment option. You can enhance conversion rates and streamline the checkout process by enabling purchases through their own PayPal accounts. For countless individuals worldwide, PayPal symbolizes convenience and security. Hence, integrating PayPal with your online store can have a significant impact. In this […]
The Future of Retail—How Can Retailers Reimagine Shopping?
Back in the day, shoppers didn’t mind waiting in line at their favourite stores or pushing their way through large crowds in the mall. It was customary to walk from one store to another just to get the best deal. Today, the mere thought of that is sweat-inducing. The average consumer has at least four […]
How to Build a Compelling Social Media Landing Page to Boost Online Store Conversion
A social media landing page is often linked to your social media profile or ad campaign. Your social landing page could be used for several purposes. For instance, generating leads, promoting special products, or even getting registrations for your special events. In the hustle of attracting customers, your social media landing page may come in […]
Guide to Adding and Managing Banners in Campaigns
Adding rich content to your campaigns through banners can significantly enhance your website’s visual appeal and user engagement. The size of your banner image largely depends on your desired outcome and your website’s code styling. Typically, banners span the entire width of a website’s content, which is usually at least 1200 pixels wide and automatically […]
