Adding rich content to your campaigns through banners can significantly enhance your website’s visual appeal and user engagement. The size of your banner image largely depends on your desired outcome and your website’s code styling. Typically, banners span the entire width of a website’s content, which is usually at least 1200 pixels wide and automatically scale down for smaller devices.
Creating a New Banner
To add a new banner, navigate to the “Add New Banner” button. A modal will open to guide you through the process. You can choose between an image with an optional link, an embedded video, or custom HTML.
For banner placement, you can select where you want the banner to appear on the page. Options include Primary and Secondary (top), Side (beside the results), and Footer (below the results).
For instance, if your Default Campaign has a Primary banner and a specific campaign has a Secondary banner, both banners will appear on the page for the specific campaign. However, if both are Primary banners, the specific campaign’s banner will override the default campaign’s banner.
You can preview any banner at any time while editing by clicking the image under the “Banner Preview,” even for HTML content. Once you’re satisfied, click “Add Banner” to finalize.
Enhancing Campaigns with Expertrec Custom Search
Expertrec’s Custom Search offers a host of features designed to enhance user experience, improve search functionality, and increase conversion rates. These include fast search results, typo-tolerance, autocomplete, voice search, product search, filters, facets, and product recommendations.
Expertrec also offers personalized search functionality using AI-based ranking technology, support for multiple post types, full-text search, relevant search, and eDiscovery.
Expanding Reach with Expertrec’s Custom Search Features
In addition to banner management, Expertrec’s Custom Search offers several benefits that can significantly enhance the effectiveness of your campaigns.
Improved User Experience
The fast search results, typo tolerance, autocomplete, and voice search features in Expertrec’s Custom Search enhance the user experience on your website. These features make it easier for users to find what they’re looking for, thereby encouraging them to spend more time on your website and engage more with your content.
Increased Conversion Rates
Expertrec’s product search, filters, facets, and product recommendation features help users find the right product quickly and easily. This not only improves user satisfaction but also increases the likelihood of conversions.
Personalized Search Functionality
Expertrec uses AI-based ranking technology to offer personalized search functionality. This feature presents users with search results that are most relevant to them, further improving their experience on your website.
Expertrec supports over 30 languages, making it a great choice for websites with a global audience. This feature ensures that users can search in their preferred language, thereby improving their experience and increasing their engagement with your website.
Effectively managing and customizing banners on your campaign pages can significantly enhance your site’s visual appeal and user engagement. Combined with the powerful search features offered by Expertrec, you can transform your website into a dynamic, user-friendly platform that guides visitors to check out, thereby boosting conversions.