Read ecommerce search box for more information.
In any eCommerce website, there is no one tool that is more important than the search bar that helps in sales. The real truth is that many eCommerce websites have been trying to get the secret sauce that drives great search experiences on Google. But hardly few eCommerce websites (including Amazon) have been able to get their search to Google’s level. Statistics have shown a high correlation between people who search and people who buy. This gives a great reason to optimize your eCommerce search engine. To be concise, the search bar is the eye of an eCommerce website.
Synonyms can help in handling NLP queries and other queries that don’t have a product match. For example, if people are searching for couch and you have sofas listed in your product feed, you can set “sofa” as a synonym for “couch” which will bring in sofas when someone searches for couch.