Shopify Metafields: Enhance Your Store’s Customization & SEO

Infographic explaining Shopify metafields, their types, benefits, and integration with search solutions like Expertrec.

What Are Shopify Metafields? Shopify metafields are custom fields that allow you to store additional information about products, collections, customers, orders, and more. They enable you to tailor your store’s content beyond the default settings, providing a more personalized shopping experience. For instance, you can add care instructions, detailed specifications, or unique product features that […]

Custom Search Templates : Build the Search Experience Your Customers Deserve

Custom Search Template

What is a Custom Search Template? In the digital age, user experience is everything—and one of the most critical components of that experience is search. Whether you run an eCommerce store, a content-rich website, or a SaaS platform, users expect fast, relevant, and personalized search results. A custom search template allows businesses to design and […]

Happiness at 3: The Search Metric That Drives Conversions in Ecommerce

Happiness at 3: The Search Metric That Drives Conversions in Ecommerce

In ecommerce, every second counts—and so does every result. If a shopper doesn’t find what they’re looking for in the first few search results, chances are… they’ll bounce.|That’s why the metric “Happiness at 3” is gaining attention. It tracks whether users find the right product within the first three search results—and its impact on conversion, […]

Search Relevance Explained: The Key to Smarter Product Discovery

Futuristic infographic showing a central search bar with arrows pointing to user expectations like 'Fast Results', 'Context Awareness', and 'Smart Suggestions' on a neon-lit gradient background. Titled 'What Users Really Expect From Search' in a clean, modern style.

What Is Search Relevance? Search relevance refers to how closely search results align with a user’s query. It’s not just about matching keywords but understanding the user’s intent and delivering content that satisfies their needs. For instance, if someone searches for “best budget smartphones,” they expect a list of affordable smartphones, not premium models or […]

Trended Funnel: How to Track and Improve Your Ecommerce Conversion

Trended Funnel: How to Track and Improve Your Ecommerce Conversion Journey Over Time

Understanding where users drop off in your ecommerce funnel is crucial—but analyzing that behavior over time is even more powerful. That’s exactly what a trended funnel helps you do. Unlike static funnels that show a snapshot of performance, trended funnels reveal how each stage of the customer journey evolves daily, weekly, or monthly. The result? […]

AI Synonyms: Enhancing Search Intelligence for eCommerce

AI Synonyms

The Power of Synonyms in AI-Powered Search Imagine a customer visiting your online store and searching for “joggers,” but your product catalog only uses the term “sweatpants.” Without proper synonym recognition, that customer will likely see zero results—despite having the product in stock. This is a missed opportunity, both for sales and customer satisfaction. That’s […]

AI Search Debug: Fixing Search Errors to Maximize Conversions

AI Search Debug

Why Debugging AI Search Matters AI-powered search engines are transforming how users interact with digital platforms. From eCommerce to enterprise apps, AI search allows users to find the right content or products faster by understanding intent, context, and behavior. But what happens when that intelligent search fails? When AI search returns irrelevant results, ignores customer […]

Personalized Search: The Algorithm That Knows You Better Than Your BFF

Personalized e-commerce search interface showing tailored product suggestions as a user types, with AI icons subtly indicating smart personalization.

What Is Personalized Search? Let’s be honest. Users don’t want “search results.” They want answers.Personalized search delivers just that—a laser-focused, user-tailored response to every query. Think of it as a digital concierge: it learns from your behavior, remembers your preferences, and adapts results to suit you specifically. It’s not just about filters and autocomplete anymore. […]

Revenue Trend: What It Means and How to Use It to Grow Your E-commerce Business

Revenue Trend: What It Means and How to Use It to Grow Your E-commerce Business

Every ecommerce business tracks revenue—but very few understand what it’s actually telling them.That’s where the concept of a revenue trend comes in. It’s more than just a snapshot of past performance—it’s a living, evolving indicator of where your business is headed. And if you know how to read it, you can make smarter decisions about […]