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In any eCommerce website, there is no one tool that is more important than the search bar that helps in sales. The real truth is that many eCommerce websites have been trying to get the secret sauce that drives great search experiences on Google. But hardly few eCommerce websites (including Amazon) have been able to get their search to Google’s level. Statistics have shown a high correlation between people who search and people who buy. This gives a great reason to optimize your eCommerce search engine. To be concise, the search bar is the eye of an eCommerce website.
Search Autocomplete extension for Magento 2 will predict customer’s queries based on the characters they have entered. Thus, store visitors can save time, quickly get to the results they want, and even make purchases right from the search results pop-up.
Another important feature is the search user interface. The search interface has to be visible and prominent, it should work well across devices. Front end improvements such as recent trends and popular search queries can help in improving the search experience.
The next important search feature is the search results page. The search results page has more features such as sort by functionalities such as sort by price, relevance functionalities. The price and category filters in the search results page are very important in helping users narrow down to the correct product they are looking for. A price range filter and filter for reviews will also help in helping users find better products on your eCommerce store.